When it comes to Amazon off-site traffic generation, I believe there is already a lot of information on the social platforms that sellers can use. Sellers may ask, why is the effect of my off-site traffic generation not so ideal? Before answering this question, sellers should check for themselves and think about whether you know those social platforms? Are you aware of the requirements and rules on these social platforms? Below, the editor will talk about the image size requirements on the world's top five social platforms. Sellers, please check to see if the images you post on these platforms meet the requirements of these platforms? You need to know that meeting the requirements can bring the best results to your visitors.
Here is a list of the most suitable image sizes for each social platform:
1. Facebook
Facebook is the world's largest social media, and its use can almost be said to cover the entire world. Its great weight also makes it an indispensable platform for sellers to attract traffic. The more people there are, the greater the traffic it can bring. Finding the right target group here will definitely contribute to the increase in product sales. Through the introduction of other materials, we know that the main ways to use Facebook for off-site traffic are: personal homepage, official fan page, Facebook celebrities, and groups. So what is the best size for posting pictures on Facebook?
The best image size for Facebook is 1200 x 630 pixels. This size image is best displayed on high-resolution monitors. The minimum image size is 600 x 315 pixels. Also pay attention to the image aspect ratio: 1.91:1 (this aspect ratio applies to images displayed on desktops, mobile devices and sidebar ads). The image size should be controlled within 8 MB.
Facebook photo tips:
The main thing sellers should pay attention to is that Facebook can provide users with multiple different image display positions, choose the size of 1200 x 620 pixels, and keep the aspect ratio at 1.91:1, which can ensure the high resolution of the images you upload on desktops, mobile phones, and tablets. At the same time, 1200 x 620 pixel images are also the pixels that Facebook recommends users to upload, but it is understood that the images they upload themselves are closer to 1200 x 628 pixels. Sellers can refer to this.
2. Instagram
Instagram photo wall, a popular social application, records the beautiful things in your life anytime and anywhere through picture sharing. The main ways to use Instagram to attract traffic are by creating short links for stores and listings, setting up traffic entrances on Instagram, using Instagram ads, and finding Instagram influencers to attract traffic. So what is the best size for posting pictures on Instagram?
The best image size for Instagram is 1080 x 1080 pixels, the minimum image size is 320 x 320 pixels, and the aspect ratio is 1.91:1 or 4:5
Instagram photo tips:
Instagram will shrink or enlarge the image (if the image you uploaded does not meet the requirements). Generally speaking, when the width of the image is between 320 and 1080 pixels and the aspect ratio of the photo is maintained at 1.91:1 or 4:5, Instagram will not change the photo. But if the width and height are not in this ratio, the image will be cropped to the ratio supported by Instagram. At the same time, if the image has a lower resolution, Instagram will enlarge it until the pixels meet 320 pixels. So in order to ensure the effect of the pictures you upload, please be sure to adjust them according to the proportions.
3. Twitter
The world-renowned social network is questioned and is also one of the ten most visited websites on the Internet, with a large number of users and huge website traffic. For this reason, many sellers choose to use Twitter to drive traffic to their products. The main ways to drive traffic to Twitter include: continuous tweets, finding celebrities to leverage the celebrity effect, using Twitter to organize events, etc. What is the optimal size for posting pictures on Twitter?
Optimal image size for Twitter (including Twitter summary card image size) Optimal image size: 4096 x 4096 pixels, minimum image size: 300 x 157 pixels, image aspect ratio: 2:1, image memory size: 5MB for ordinary photos; 5MB for mobile GIFs, 15MB for web pages
Tips for twitter pictures:
Like Instagram, Twitter will adjust images that do not meet the size requirements, generally based on a 2:1 aspect ratio.
4. LinkedIn
The world's largest professional social platform, a social network for business users. Although LinkedIn's user base uses LinkedIn more to choose jobs, for an excellent salesperson, nearly 80% of salesmen can meet their potential customers on it, because on LinkedIn, you can screen target customers by job title, job content, industry category, company you work for, and even the school you graduated from, which is definitely superior to other platforms in terms of precision marketing and conversion rate. The main way to use LinkedIn to attract traffic is by placing ads on it. Pay attention to choosing the appropriate ad format and creating appropriate ad content. So what’s the best image size to post on LinkedIn?
LinkedIn's optimal image size: 552 x 368 pixels, minimum image size: 552 x 368 pixels, image aspect ratio: 3:2, image memory size: 10 MB
LinkedIn picture tips:
LinkedIn will crop the images, but when users upload large images to LinkedIn, LinkedIn will shrink them to 552 x 368 pixels without cropping them when previewing the images. However, LinkedIn will crop photos whose aspect ratio is less than 3:2, but the final effect may not be ideal. If the height of the image uploaded by the user is 368 pixels, Linkedin will crop both ends of the image. If the image is square or vertical, Linkedin will first adjust the width of the image to 552 pixels and then crop it.
5. Pinterest
Pinterest is a platform for displaying and sharing pictures based on interests and hobbies. In fact, Pinterest is also an image search engine, an advertising platform, and an e-magazine. The main purpose of attracting traffic through Pinterest is to create accurate Boards, upload pictures to boards, and attract attention. So what is the size of pictures posted on Pinterest?
Pinterest's best image size: at least 600 pixels wide, minimum image size: 236 pixels wide, image aspect ratio: 2:3 or 1:3.5, image memory size: unlimited
Pinterest picture tips:
Note that Pinterest has multiple locations for displaying images, so when uploading images to Pinterest, you should understand Pinterest's pixel requirements and width ratios. Pinterest recommends a minimum width of 600 pixels and an aspect ratio of 2:3, so that each photo can still maintain high resolution after being appropriately enlarged. Meanwhile, images in the “feed” section of Pinterest are required to be 236 pixels wide and up to 800 pixels high.
The above are the image requirements on several major social media traffic-generating platforms currently used by sellers. For big sellers on Amazon, social media is an existence that cannot be ignored, and sharing customer-preferred content is the main way to help their products gain traffic. On the above platforms, in most of the shared content, pictures are indispensable. From the analysis of data, the speed and intensity of image transmission are much higher than text. Therefore, image optimization is very important for sellers who do off-site traffic diversion on Amazon. To do a good job in off-site traffic diversion on Amazon, it is basic to understand the requirements for image size and pixels on various social platforms.
