If customers come back to your store after buying once, it means you have passed their initial test. Next, you need to continuously improve your service and provide these customers with reasons to continue to shop at your store, such as the following methods:
(1) Provide repeat customers with discount cards with lifetime value;
(2) Give returning customers more attention, such as priority customer service;
(3) Ask them to provide feedback on new products;
(4) Provide priority purchase rights to old customers;
(5) Extra surprises, such as supplying out-of-stock styles, etc.
After all, online platforms are different from offline retail. The customer mobility of the platform is very strong, and most of them come after comparing parameters and prices. Generally, they rarely repurchase and have no sentimentality at all. But there are exceptions - self-built websites. The process of building your own website, from promoting the website to user registration, is an opportunity to build trust and loyalty. After cultivating a group of old users, they may also bring new ones to you. In other words, customers are very loyal to the platform, but are very "indifferent" to the stores on the platform.
Therefore, it is very difficult for third-party sellers on our platform to retain heartless customers. Cross-border partners must be thoughtful from products to after-sales!
1. Avoid product homogeneity
If product homogeneity is too serious, manufacturers of different categories can explore the irreplaceability of their products from multiple sensory perspectives such as appearance, material, and utility based on the different market positioning and product categories of their own products: in terms of appearance, manufacturers can make appropriate adjustments to the brightness of tones and the straightness of shapes; in the selection of materials, the role of touch should be enhanced, and emerging environmentally friendly materials should be used as much as possible for processing; emphasis should be placed on the actual utility experience of the product and the potential uses of the product should be activated.
2. Product quality
Winning by "quality" is the tacit "unspoken rule" of the industry for sellers and manufacturers. Sellers and manufacturers should promptly adapt to the market's changes in product quality and, on the premise of reasonably regulating profit margins, strengthen quality control over source products and resolutely resist counterfeit and shoddy products. Manufacturers and sellers can supervise the product proofing process, clarify the compliance of product materials, production processes and quality inspections, and avoid suppressing the overall quality of the product due to omissions in one link.
3. Provide good customer service
Whether it is pre-sales or after-sales, we must provide timely service to customers and give timely answers to their questions. Just like the platform dependence mentioned above, you can consider building an independent website. Customers will automatically leave their email address and address by registering through the link on the independent site. With the email address, it will be easy for the store to find old customers when organizing activities. Attract customers to register by giving away coupons!
Platform competition is becoming increasingly fierce, and the scramble for traffic is becoming more intense. If you can hold on to your old customers, you will have a huge advantage in terms of traffic and new products!
