1. Product listing
It is not difficult for us to publish products. Many people are talking about how to write titles and how to use hot words. I have always been curious about what are considered hot words. We will analyze this slowly in the following. First of all, I have a small habit when posting products:
New products are first put into small categories (categories of related products). There is actually a very simple reason for this: the more refined the category, the less competition there is, and the chance of becoming the best seller is much greater than in large categories.
Related products will be merged into variants later. In the early stage, I prefer to stock related products separately. After reaching a certain level, you can consider merging variants. I won’t go into details about the specific benefits. You can figure it out for yourself.
2. Product Reviews
Many people have always thought that product reviews are simply for the purpose of getting good reviews. In fact, in my opinion, product reviews are first for the purpose of creating momentum for new products, and second for the purpose of getting good reviews in the early stages. Of course, there is a third reason, which is to find the flaws and deficiencies of your products in the eyes of customers, or things that need to be improved.
Generally, when I make a product, I will send my samples to 30 to 50 reviewers for free to seek professional opinions. Of course, getting good reviews is also one of the purposes. Good reviews in the early stage, especially those with weight, will instantly
To improve the quality and ranking of our products, we must pay attention to one thing:
The price of new products I put up will be very high, generally twice the expected price, and I will give a discount right after posting. In this way, the exposure of new products will be higher than you can imagine.
3. Promotions within the site
After the product is published and evaluated, there are a few things that need to be done before paid promotion. Promotions on the site are an indispensable form of promotion for us. This will increase the customer's purchase rate and average order value. Deals are also a good way of promotion on the site that we need to do well.
4. On-site PPC paid promotion
The rules for paid keywords on the site are the same as those for direct promotion on Google and AliExpress. The matching degree of keywords, the matching degree of listings, and the performance of listings will affect the effect of our advertising. On the one hand, we directly obtain orders and traffic through paid advertising, and on the other hand, we adjust our listings according to the performance of the advertisements.
5. Off-site promotion and coupon sites
If we are good at using Google, we can actually find a lot of resources, such as Amazon and other websites that sell deals and coupons. If you make good use of these websites, your traffic can basically increase exponentially.
6. Create momentum through professional website forums
For most products, there will be a lot of users and forums around them. Cooperating with professional forums and providing reasonable guidance can quickly attract customers to us. Profits include fishing, cycling, camping, hunting, games, diving, mountaineering, etc. Forums and communities must be familiar with each other.
7. Social Interaction
In fact, Amazon’s largest traffic source is not other sources, which may surprise you: YouTube. This shows the charm of video marketing.
Also in the top ten are FB and Pinterest, so how to make good use of these resources requires careful consideration.
8. Subsequent feedback and customer service
I understand that good sales are definitely not just about the product. The most important thing is your service and attitude. So I usually don’t ask customers directly for positive reviews. I will only greet them and ask for their opinions on the product. I will also recommend new products to these people.
