Among the activities on Amazon, flash sales are a place with a lot of traffic. Many sellers have brought a lot of orders for their new products by participating in flash sales, helping them to quickly clear out their long-standing inventory. So how do you participate in Amazon's flash sales? Are there any tips for participating in Amazon’s flash sales? Follow the Amazon forum to see what flash sales there are on Amazon?
Amazon flash sales types: Best Deal, Lighting Deals, Deal of the Day
1. Best Deal
The abbreviated "BD" interface displays "Savings&Sales". To participate in BD flash sales, you need to apply through the investment manager. After the application, Amazon will review the seller's products and stores to determine whether they meet the conditions for participating in BD flash sales. After completing the review, the time for the flash sales to go online will be determined. If the sellers do not want the given time, they can choose to cancel and reapply. BD flash sales are weekly sales and usually last for 2 weeks after going online.
Sellers who want to participate in BD flash sales need to meet the following conditions:
1. Customer reviews are at least 3 stars
2. The product price should be 15% off the current price or lower
3. Need to use Amazon FBA
4. You can only apply twice a month
2. Lighting Deals
Amazon's special offer flash sale is a limited-time special offer that lasts for 4 hours in the United States and 6 hours in Europe. It is charged by ASIN, and each ASIN is charged $150. Sellers have two channels to apply:
1. Lighting Deals recommendations that appear automatically in the background or apply for lighting deals under advertising in the background
2. Apply through the investment manager channel. For some new products that are not recommended, sellers can fill out the application form through the investment manager's channel.
Of course, there are regulations on Amazon that tobacco, alcohol, medicines, and infant formula are not eligible for LD flash sales. To apply for Lighting Deals, sellers need to meet the following conditions:
1. The more reviews, the better. Electronic products need to get more than 10 reviews.
2. The probability of being recommended is higher if the evaluation score is above 3.5
3. High conversion rate of new products
4. Use Amazon FBA
5. The promotional price is 20% off or lower than the current price in the shopping cart.
6. Apply once a month
3. Deal of the Day
Abbreviated as "DOTD", it lasts for one day. Some people say that this is the king of Amazon's flash sales. Of course, it is also the most difficult to apply for. There are only 2-4 ad spots a day. The number of spots may increase during holidays. The display time is 24 hours, but on Amazon's mobile terminal, this is the first thing that is displayed when you open it. It has a good location and large traffic, and is a very sought-after location. The point is, she doesn't charge any fees.
How to Apply:
You need to have an Amazon account manager to help you apply. There are strict inventory requirements for the seller's products, which requires 150,000 US dollars in the off-season and 300,000 US dollars in the peak season. Sellers cannot apply on their own. It is an unattainable instant kill position.
Participating in Amazon's flash sales can bring traffic, orders, reviews, and product listing rankings. After successfully applying for the flash sales, sellers need to pay attention to the following Amazon flash sales tips to maximize the effect of the event:
1. There must be sufficient inventory of the promotional products. If not, they must be replenished in time within the specified time.
2. Avoid negative reviews on your product homepage, which will affect your final transaction
3. Promote your activities outside the website by posting them on Facebook, etc.
4. After successfully registering, do not rush to modify your sales price. Just adjust the price to the event price one day or a few hours before the event starts.
The above are the application methods and tips for participating in Amazon’s flash sales. I hope it will be helpful to everyone.
