Countless sellers have flocked to the Amazon market, and sellers on Amazon UK, US and other sites will find themselves competing with sellers from all over the world. With so many companies competing for Amazon's cake, how can you expect Amazon to take the initiative to serve you?
A recent survey found that more than half of shoppers in the U.S., U.K., Germany and France use Amazon as a starting point for all their purchases. 21% of customers say that if they find the right product on Amazon, they won’t look elsewhere.
Countless sellers have flocked to the Amazon market, and sellers on Amazon UK, US and other sites will find themselves competing with sellers from all over the world. With so many companies competing for Amazon's cake, how can you expect Amazon to take the initiative to serve you? Foreign media resident expert Craig Agutter provides 5 top optimization tips for Amazon sellers, hoping to help you.
Tip 1: Invest in SEO
Amazon is a search engine in its own right, just as important as it is a marketplace, and you can underestimate the importance of its search engine only at your peril. Taking the time to understand Amazon’s ranking factors can help you get your products in front of as many customers as possible. Make sure you find the right keywords and descriptions for your product, and take advantage of Amazon’s rules for adding additional keywords to include listings for similar products.
Advanced PPC tools like Amazon Marketing Services are also a great way to attract customers who are considering placing an order away from your competitors. These tools are now available to all Amazon sellers, not just direct Amazon suppliers like ‘Vendors’.
Tip 2: Content is king
The easiest way to make yourself stand out is by optimizing your listing. Ask yourself: what else can I add to sell your product? Are your descriptors accurate? Does it answer any questions customers might have about the product? Are the correct images used?
If you’re also signed up for Amazon Vendor Central or Vendor Express, are you taking advantage of the A+ Enhanced Marketing content that you can include with your products? This is your chance to win the buyer’s attention, so spend plenty of time on it.
Tip 3: Encourage comments
In addition to being an important seller performance indicator, customer reviews can also be a powerful marketing tool. Whenever possible, encourage customers to write reviews through reasonable means, especially through multiple mediums such as videos, product photos or instructions. Positive reviews build trust with potential customers and increase your credibility as a seller. At the same time, don’t get discouraged when you receive negative feedback, but use it as a way to improve your business. Proactively responding to address negative feedback on the platform will make you seem more caring and committed to the customer experience.
Tip 4: FBA
Amazon FBA is probably the single most favorite service for Amazon sellers. Although many people are wondering whether the benefits of FBA are enough to cover the costs. But it does give you easy access to countless Amazon Prime customers, who are the ones who tend to buy only through FBA sellers. Additionally, FBA sellers have an easier time competing for that infamous “Buy Box” because Amazon rewards those who are considered elite sellers. Winning the Buy Box is also a reliable way to increase conversion rates.
Tip 5: Pricing
Under extremely fierce competition, price wars seem to be an inevitable state to gain sales. In a market like Amazon, it will quickly fall into a competitive state, and the increase in sales may not make up for the decline in profit margins. However, it is extremely important to maintain flexibility while remaining price competitive. During off-season periods when demand is lower, you can understand the seasonality of pricing by running special offers and adding additional products when necessary.
For example, if you are a seller on Amazon UK, you should pay close attention to the impact of exchange rates on returns. Default market payment systems can also cause you to lose money due to bad exchange rates or unnecessary currency conversions. At this time, switching to a reliable international payment platform can fully protect your sales.
