Cross-border e-commerce is already subverting traditional forms of foreign trade, and opening stores around the world has become an inevitable path for traditional foreign trade companies. As a third-party platform with the largest traffic in Europe and the United States, Amazon is favored by many companies. So, what is the process of opening a store, and what are the review requirements? The editor will show you some basic knowledge about opening a store on Amazon.
1. What is the process of opening a global store?
Pre-screening: Submit pre-screening information through www.amazon.cn. Pass rate: 50%
Initial review: Submit an independent B2C website and product information form (50 SKUs). Pass rate 20%
Review: The preliminary review and initial review are both conducted by the Amazon China team, and the review is conducted by the US and UK teams. Pass rate 80%
Account registration: After the review is passed, the account manager will send a registration invitation link to your email. The invitation link is valid for 24 hours. If the registration is not completed within the validity period, it must be sent back for re-examination. The pass rate is 90%.
Online training: After successfully registering an account, you cannot sell products yet. Amazon will invite you to participate in online training to learn how to upload products.
Upload products: Upload the product information submitted for review to the Amazon backend and wait for review by the online manager.
Online review: The online manager will conduct a final review of the product information uploaded by the seller. Sales permissions will only be granted after the review is passed. If the audit does not meet the requirements, you will be asked to make revisions, and you will only have three opportunities to make revisions. Pass rate: 70%.
Online sales: After passing the online review, the online manager will help the seller open sales permissions, and the account can sell normally. The entire review process is completed.
2. What information do I need to prepare to open a store globally?
1. Dual currency credit card (VISA is recommended)
2. Scanned copy of the company's business license
3. Scanned copies of ID card and passport (passport is required for UK site)
4. Seller Information Sheet
5. Product information form, please prepare the batch upload form in advance
6. Clean identity information, computer and network
7. Receiving bank account (Airwallex is recommended)
The receiving bank account can be provided after a period of time after the sale to prevent the account from being frozen and wasted.
3. What are the advantages and disadvantages of opening stores globally?
Advantages :
The account is highly secure, with a store closure rate of <9% (official statistics), customer managers, official training support, and featured seller accounts.
Disadvantages:
1. It is difficult to apply
The global store opening plan aims to screen high-quality sellers to enter the Amazon platform, so the qualification review of sellers is relatively strict, and not everyone can enter the platform if they want to.
Note: The approval rate for sellers’ own global store applications is less than 5%. Once a seller’s own application for global store opening is not approved, the company used to apply for global store opening cannot be used for global store opening application again.
2. Long cycle
The registration period for a global store account is generally around one month. The US site will be faster, usually within a week. (One month refers to the average period for our agent registration. If the seller applies on his own, it will take at least three months)
3. Very strict supervision
To operate a global store account, you must strictly abide by Amazon's platform rules. Product images, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise you will be warned.
4. Which categories need to pass classification review before they can be sold on Amazon?
1. Automotive Parts
2. Clothing, Accessories & Luggage
3. Collectible Books
4. Industrial & Scientific Industrial products, scientific products
5. Jewelry (new sellers are not allowed to enter this category now)
6. Motorcycle & ATV
7. Sexual Wellness
8. Shoes, Handbags & Sunglasses
9. Sports Collectibles
10. Toys & Games (Holiday season only) Toys and games (need to be reviewed during the holidays)
11. Watches
