Store operation is inseparable from various data analyses, but the Amazon backend only provides sellers with simple data viewing and downloading, and the complicated analysis work has to be done manually by sellers.
In the era of efficiency, you need a powerful system tool to help you stay ahead of your competitors and reach the top of the industry! Today I would like to recommend to you such a data analysis and business intelligence system - Captain BI (formerly "Amazon Captain AMZCaptain").
1. The Amazon Captain BI business analyst function can solve the problems of 5 financial affairs with one click
The Captain's business analyst function includes real-time sales data (overseas sales assistant), store sales analysis, store financial analysis and return and refund analysis.
1. The "Store Sales Analysis" function analyzes the sales data of a single store and a single product, including analysis of product status, order status, sales/profit/return hot lists, CPC-related data lists, promotion, and warehouse data statistics, etc., to help sellers track profits and losses in a timely manner and adjust the sales plan of a single product or even the entire store in a timely manner.
2. "Store Financial Analysis" goes deep into promotion, logistics, advertising, warehousing, commissions and other expenses, and generates a complete profit report for each store. The various expenses and income are clear at a glance, eliminating the tediousness and possible mistakes of manual performance appraisal, and providing data support for operational cost optimization, helping sellers to achieve profit growth more accurately and quickly.
3. Different from Amazon's backend, Captain's "Return and Refund Analysis" adopts the method of "whoever returns the goods will be responsible for the refund". It analyzes the return and refund data of stores and products, and calculates the refund rate, amount and additional costs caused by the refund; automatically classifies the reasons for refunds, and puts forward intelligent optimization suggestions to reduce the return rate.
4. "Real-time sales data" refers to the Captain's overseas sales assistant, which allows you to check orders and sales anytime and anywhere on the Captain's computer background or mobile phone public account.
2. Strictly control the risk of replenishment and do a good job of FBA inventory analysis
Captain used various indicators of FBA inventory and connected them with the operational links to develop the "FBA Inventory Analysis" function to help sellers manage inventory more efficiently, including reasonable replenishment and handling of backlogs.
1. In the Captain FBA dashboard, the total value of the store (total cost of goods in the FBA warehouse), the number of SKUs that need to be replenished, the number of redundant SKUs, inventory days, turnover times, and charts are listed. Each of the above data has a detailed page module for detailed analysis and display.
2. Restocking List
3. Redundant Inventory List
4. Cargo value calculation list
5. Captain’s “Free FBA Claim” tool has been highly appreciated by users since its launch. It is a free FBA claim tool. The operation is simple. The Captain will automatically analyze the claimable products in the store and generate a claim letter. Sellers only need to copy and paste it to open a case on Amazon.
3. There are skills in advertising, Amazon Captain BI CPC time-based price adjustment
The "time-sharing price adjustment" function is a unique and distinctive tool of Captain CPC. That is, it can intelligently set advertising bids for different time periods, lower bids to avoid periods with extremely poor advertising conversion rates, and increase bids when advertising conversion rates are better, effectively improving advertising ROI.
In addition, Captain CPC also supports multi-store advertising operations, advertising campaign management, advertising anomaly diagnosis, ranking monitoring, one-click setting of negative keywords and other tasks that cannot be performed in the Amazon backend.
4. Improve store performance with Amazon Captain BI CRM
1. Buyer group management. The Captain's CRM function can easily view the store's second and multiple repurchase rates, and uniformly manage all buyers who place orders in groups.
2. Request for reviews and email marketing: send regular emails to customers who have placed orders or request for reviews. You can exclude specific ASINs from being sent. You can also filter out negative reviews, refunds, and FBA users, etc.; and support viewing email open rates.
3. You can receive and reply to buyer emails from all stores at any time through the Captain backend or . Each email corresponds to the order details, and the number and time of emails to be replied will be reminded through the public account.
5. More operational tools are available in Amazon Captain BI
As an essential operational tool for Amazon sellers, Captain provides essential functions for the entire operational process. In addition to the special functions mentioned above, it also has big data query and competitive product research functions that are essential for product selection and optimization, as well as multi-store performance management, intelligent price adjustment to prevent copycat sales, and monitoring of medium and bad reviews. Recently, it has launched a user protection service called "Captain Insurance".
