1. Registration channel for Amazon Global Store
There are two registration channels for Amazon Global Stores: self-registration channel and investment manager registration channel.
(1) Self-registration: New sellers prepare their own information and register directly on the Amazon Global Selling link: https://gs.amazon.cn/.
(2) Merchant Manager Registration Channel: First use the merchant manager's link to pre-register. After the pre-registration is successful, if the submitted registration information is successfully reviewed by the merchant manager, the merchant manager will send a registration link to the new seller. The new seller will then use the registration link within the specified time to complete the registration process for the new account.
People often ask, what is the difference between the self-registration channel and the investment manager registration channel?
1. Use the investment manager channel to register an account. Because the investment manager will review the company's information, the registered account is more secure.
2. Registering through the investment manager channel can get registration guidance from the investment manager. If you encounter any problems during the registration process, you can also communicate with the investment manager. However, self-registration does not have the support of the investment manager.
When using the investment manager registration channel, after pre-registration, the investment manager will review the information, which usually takes 1-2 weeks. Some new sellers may feel that the review time is too long and want to change to self-registration, which is also possible. There is no impact on the account.
2. Detailed explanation of global store registration information
1. Use clean data, clean network and clean computer
Before registering, new sellers must first prepare a clean set of information, such as registered email address, business license, dual-currency credit card, payment account, etc. You may ask, what is clean information? Let me explain it in two small points.
(1) This set of information is brand new and has never been used to register an Amazon account. From the business license to the mobile phone number, everything is brand new and has never been used.
(2) If you are already a seller on a certain Amazon site and now want to sell on another site. For example, if you have already opened an Amazon store in North America and now want to open a new one in Europe and Japan, you can use the original registration information for the North American store to register the European and Japanese stores. Operating under the same network line will not cause any association problems. And this is also allowed by Amazon.
2. Description of some registration information
Among the pile of information that needs to be submitted when registering an account, the company's business license, dual-currency credit card, collection account number, and bank public account statement are relatively critical information. In the previous article, we have carefully mentioned Amazon's requirements for bank public account statements during the review after opening a North American account. Next, we will talk specifically about the details of the three documents: company business license, dual-currency credit card, and collection account number.
(1) Business license
When registering an Amazon account, what kind of company is better to choose? Use a mainland company, a Hong Kong company, or an American company? In fact, there is not much difference between registering an Amazon account with a mainland company or a Hong Kong company. In addition, if you are building a North American site, it may be better to use a US company, as it has the advantage of being a local Amazon company, and you can do VE and VC later (you can search Baidu for what VE and VC are). However, if you are building a European site, if you register with a US company, the subsequent KYC review will be more troublesome, and most people cannot handle it, so I suggest you choose a mainland company to register.
Regarding the company business license, if the new seller has already registered a company, he can first check on the credit website to confirm whether his company registration status is normal. If it is an abnormal status, such as no annual review for two or three years, this situation will affect the account review results, so he must deal with this status first.
(2) Dual currency credit card (visa or MasterCard logo)
When registering for each site, Amazon requires sellers to enter dual-currency credit card information. The main function of a dual currency credit card is to debit money. If it is the North American site, it is used to deduct the monthly rent and CPC advertising fees (if the seller's account has payment, the payment can also be used to deduct the monthly rent); if it is the European site, the monthly rent must be deducted from the credit card. At the same time, because the review of the European site is more stringent, when registering on the European site (especially the UK site), you must provide the legal person's credit card, but there is no such requirement for the North American site.
What if you don't have a credit card? Then you need to apply for a dual currency credit card with a visa or MasterCard logo. How to handle it? You can directly call the credit card customer service hotline of any major bank for consultation. If you have already applied for a credit card but have not yet activated the dual currency function, you can also directly call the credit card customer service of major banks and request to activate the dual currency function.
(3) Receiving account (P card, WF card, pingpong card)
Regarding the receiving account, many people confuse it with the dual currency credit card, thinking that they are the same card and that with a dual currency credit card, there is no need to provide a receiving account. The fact is that this perception is wrong. There is a difference in the functions of the two. Dual currency credit cards are mainly used for debiting money, while collection accounts are mainly used to receive payments. The two have clear division of labor and cannot replace each other. In addition, the registration process for the North American and European sites has been updated, and you need to enter the payment account when registering. Therefore, new sellers need to apply for a payment account before registering. Commonly used payment accounts include P card, WF card, and pingpong card. These three types of payment accounts all charge certain handling fees. In addition, Amazon Europe has also issued new regulations requiring that the payment account must be an account under the name of the company, and payment accounts under the name of individuals will no longer be accepted.
