A reader asked me what Amazon advertising is? What are the basic steps for setting up Amazon PPC? Today I will talk to you about this topic. Friends who are interested can take a look together!
Amazon's entire advertising system consists of three categories: the first category is sponsored ads (Sponsored Product); the second category is headline ads (Headline search ads); and the third category is product display ads (Product display ads).
Sponsored ads are the most widely used and are suitable for promoting products and keywords; headline ads are generally only available if you have an A+ or VE account; and product display ads are generally only available if you have a VE or VC account. I have some understanding of several types of accounts, but in this series of courses we will focus on explaining the relevant knowledge of sponsored advertising.
Sponsored ads, headline ads, and product display ads are all PPC (Pay per click) advertising models, which means pay per click. The most significant feature of PPC advertising service is that customers only need to pay for actual visits, that is, fees are only incurred after the keyword ads placed by customers are actually clicked.
What is Amazon PPC Advertising?
PPC=Paid Per Click
That means pay-per-click. Amazon's in-site advertising is charged based on the number of clicks, and is calculated based on the clicks of the buyer's account (duplicate clicks are not counted). Compared with traditional advertising, PPC targets a more precise audience.
The ranking of Amazon PPC search positions is determined by performance and bid. Performance mainly refers to factors such as sales volume and conversion rate. Therefore, for Amazon PPC advertising, the higher the bid, the higher the ranking. Instead, Amazon will give priority display rights to the product with good performance, thus forming a virtuous circle.
Advantages of PPC advertising for sellers:
Use PPC to expose lower-ranked posts and generate sales (including new products).
For best-selling categories, if the seller does not have posts ranked low, PPC can be used to occupy advertising space to suppress competitors, especially new sellers, and deny them the opportunity to rise.
Basic steps for setting up Amazon PPC:
1. Create an automated campaign
2. Automatic advertising runs for one week
3. Download keyword report
4. Analyze keyword reports
5. Collect long-tail words
6. Enable manual advertising
7. Download manual advertising analysis report
8. View data charts
