It is learned that on September 27, 2016, Amazon China announced that Amazon's global store "Manufacturing+" project was launched. It is understood that the project will rely on Amazon's rich experience in the global e-commerce field to provide Chinese manufacturing companies with a full range of services and high-quality exclusive resources, helping them to expand overseas business through Amazon's "Global Store Opening", leverage cross-border e-commerce, explore new business channels, and build global brands.
Dai Xuefei, Vice President of Amazon China, said:
Supporting manufacturing companies is one of the strategic priorities of Amazon's 'Global Selling' this year. Traditional Chinese manufacturing companies are facing challenges such as rising costs and relocation of production bases, and are in urgent need of finding new resources and ways to expand their business channels. Cross-border e-commerce holds tremendous development opportunities, but most manufacturing companies have not yet been able to open up cross-border e-commerce channels due to a lack of relevant experience and resources. Amazon Global Selling's 'Manufacturing+' project leverages Amazon's advantages in cross-border e-commerce and aims to help Chinese manufacturing companies build new channels to develop global business, sell high-quality Chinese products directly to nearly 300 million active paying users of Amazon's global sites, and help Chinese manufacturing companies expand overseas business, optimize profit structure and enhance corporate competitiveness.
Amazon said that Amazon's global store "Manufacturing+" project will be provided with a full range of services and operational support by manufacturing companies' exclusive local service teams, including sharing and training of manufacturers' operational practices, technical consulting required for the connection between corporate ERP systems and Amazon systems, international transportation and logistics solutions, warehousing planning, and payment solution recommendations.
It is reported that with the help of the full range of professional services provided by Amazon, manufacturing companies can directly face consumers and obtain first-hand feedback, which helps manufacturers design and manufacture more customer-centric and market-oriented products. At the same time, Amazon will also provide brand promotion and brand protection tools to help Chinese manufacturing companies build their own brands around the world and achieve a comprehensive upgrade from "Made in China" to "global brand."
As we all know, China is vigorously promoting the integration of manufacturing and the Internet to promote innovation and transformation of traditional manufacturing. Based on market demand and policy support, Amazon Global Selling's "Manufacturing+" project integrates Amazon's global high-quality resources to provide Chinese companies with new opportunities to upgrade their business models, conduct international business, and build global brands, helping Chinese manufacturing companies to go global and win the future with a more proactive attitude.
