What is Amazon Prime Day? How to keep your listings highly valued during Prime Day? Friends who are interested, come and have a look!
Amazon Prime Day: Amazon Member Day. Every year, to celebrate the Nth anniversary of Amazon's founding, Amazon launches the Amazon member shopping promotion event Prime Day in July. Every year, Amazon in each country is different, providing promotions, flash sales, and discounts for Prime members in certain countries. The discounts are even higher than Black Friday.
Which products are suitable for participating in Prime Day and which ones are traffic bonus products?
As of now, the number of Amazon Prime members exceeds 100 million. In such a large consumer market, not all products can be sold out. As an Amazon seller, if you want to set a revenue record during Prime Day, you must first understand the consumption habits and shopping needs of more than 100 million consumers.
1. 3C electronic products, household products, and home appliances
2. High-priced products
3. Brand products
The above three categories of products always occupy Amazon's best-selling list. In addition, ordinary products, seasonal products, rigid demand products and low-priced products are traffic bonus products.
How to keep your listings highly valued during Prime Day?
During the Prime Day event, how can you keep your listing highly valued and achieve super high conversion rates?
1. Don’t easily adjust the listing
During Prime Day, when the sales of the listing show an upward trend, do not make adjustments for the time being, unless the product parameters in the copywriting are incorrect, such as product size. Otherwise, two days of peak traffic hours may be wasted.
2. Adjust CPC promotion strategy
First, increase your daily budget and set higher bids for your product promotion ads. 80% of the budget can be invested in keyword placement, of which 20% can be used for product placement.
Second, brand promotion, focusing on hot-selling products.
Third, focus on the product’s key words and category words (category words).
Fourth, choose ASINs that are highly relevant to your products, and choose ASINs with higher traffic for product placement.
Fifth, use Amazon’s backend dynamic bidding function. Dynamic bidding can be adjusted between 8% and 15%, but generally not more than 20%.
Sixth, focus on indicators such as display volume and number of orders.
3. Reasonable off-site traffic diversion
Generate some off-site traffic before and on Prime Day to effectively increase traffic and maintain conversion rate. It should be noted that off-site activities have higher requirements for products and the inventory must be sufficient.
Off-site traffic channels include: Deal websites (slickdeals, Reddit, Kinja, Dealnews, etc.), SNS platforms (Facebook, Instagram, Pinterest, Twitter, etc.), blog video websites (youtube), independent site traffic and other channels.
In addition, before doing off-site traffic, you must first understand whether the attributes of the product itself match the audience of the corresponding off-site channel. Otherwise, the expected effect may not be achieved.
