What is Amazon QA?
Amazon QA is a question-and-answer section on the Amazon product detail page, where consumers ask questions and sellers respond and answer them. In a previous article, it was shared that the number of QAs will not affect the ranking of the link, but the quality of QA can affect the conversion of the link. For this reason, the optimization of Amazon QA is very important.
Many Amazon sellers forget to prepare some QA questions when promoting their products. Compared with reviews or product descriptions, QA provides some information from the buyer's perspective that is inconvenient to provide in the description. Therefore, QA is as important to listings as other content.
Can QA questions be modified or deleted?
The answers to QA questions cannot be deleted, but the questions can be deleted and modified. If no one has replied to the question, the questioner can delete or modify the question.
If someone has already responded to this question, the seller cannot delete or modify it, but can click comment to ask a follow-up question, click yes or No to indicate approval or disapproval, or click report abuse to file a complaint.
If you find a negative answer, either add a reply immediately or ask a few more people to step down on the question to avoid it being seen.
What is the appropriate number of QA questions?
In fact, just like reviews, the more QAs, the better. However, the product has just been launched and has not received many clicks yet, but there are a lot of QAs below. Do you think buyers will believe it? Even if buyers believe it, Amazon will not believe it. So at the beginning, just prepare 4-8 QAs. As the number of orders increases, the number of reviews increases, and the ranking is higher, the number of QAs will also increase accordingly, creating a more natural situation.
Generally speaking, doing QA is safer than spamming, as long as it is not too obvious to ask and answer yourself. If that doesn't work, you can refer to the questions under the same or similar products and just make up a similar one.
How to optimize Amazon QA:
1. Increase the number of QAs. Although it is mentioned above that the number of QAs will not affect the ranking of the listing, increasing the number can increase activity, especially for new products. Activity and effective information can greatly improve conversion.
2. Like the QA. The more votes it gets, the better the ranking of this QA. Therefore, sellers can arrange the ranking of their QA by liking it. Putting good and important QA in front is a detail optimization.
3. Make sure to add keywords to questions and answers. QA is also a place to put keywords, and the content in QA will also be captured by Amazon. For this reason, sort out the questions that buyers most want to know and the questions that they most need to know, and optimize them.
4. Pin the most useful QA to the top to increase popularity and help improve conversions.
