What is Amazon Custom VP? What is the principle of custom VPN? Friends who are interested, come and have a look!
What is Amazon Custom VP?
The so-called "Amazon customized VP", customization means that the review content is written by the seller himself, and the content is freely customized. VP is the abbreviation of verified purchased. Customized VP started to become popular around 2017. At that time, not many people knew about it or used it, so Amazon did not crack down on it until the technology was overused. After all, only a small number of sellers were using it, and it was not enough to cause fluctuations in the ranking of the entire algorithm. By 2018, Amazon had begun to crack down on this technology. Customized VPs were easily lost, and it was at that time that Amazon began to settle accounts after drinking, and all the sellers were revokes.
What is the principle of custom VPN?
The principle of customizing VP is actually very simple. The corresponding principles of the two methods are as follows:
The first method is to use the common principle of Amazon listings, that is, the review is bound to the ASIN.
For example, if you list an ASIN and I follow you, and then the buyer purchases the product from my store and leaves a review, even if I no longer follow you to sell the product, the review will still remain on the details page. Based on this principle, sellers can sell their own products through small stores (self-delivery), and then place empty orders and leave Ireviews, that is, they do not actually ship the products (in order to place orders and turn over funds, they can set low prices), and then quickly accumulate reviews. Since the Ireviews are indeed left after the order is generated, they all have the VP mark. Even if you are unfortunately caught by Amazon for fake orders and manipulating reviews, only the small account that generated the orders will be closed. As long as the reviews are not deleted, this operation is still valuable. After that, the main account can enjoy the conversion rate and ranking algorithm rights brought by these reviews.
The second approach takes advantage of the principle of sharing reviews between Amazon’s isting variants.
Create an identical self-delivery listing in the background of the small store. Then follow the same steps, place an empty order and leave a review. Finally, use the table template to merge the two ASINs into a variant on the main account, and adjust the inventory of the ASIN on the small account to zero. In this way, only the ASIN you actually want to sell will appear on the product page, while the vp-review on the page will still be displayed.
The above is an analysis of what is Amazon customized VP and what the principle of customized VP is. If you want to know more about customized VP, please continue to follow us!
