How to fill in Amazon’s key product features? What's the use?
Key Product Features are actually the main selling points of the product. When sellers search for products and open the product page, they first see the title, pictures and selling points. So we need to briefly describe the selling points of the product to attract buyers to buy. You must fill in at least one, and the first letter must be capitalized.
What is the difference between Amazon Platinum Keywords and Search Terms?
Platinum Keywords can only be used by Platinum Merchants (For Platinum Merchants only). Ordinary domestic sellers can ignore this option and do not fill it in, as it is of no use at all.
Search Terms are similar to keywords on other platforms.
How to fill in Amazon search keywords Search Terms?
You can refer to the drop-down words in the Amazon search box, or Google keywords, and constantly adjust your product keywords.
In search terms, write individual words instead of long phrases, and use punctuation marks to separate words.
Don’t intentionally add words or brands that have nothing to do with your product in order to rank higher in searches.
The English spelling must be correct.
The words in a product name should be arranged according to certain rules. Like a large plush teddy bear, not a teddy plush large bear.
Try not to frequently use abbreviations that buyers do not understand. Please use the most common product abbreviations. If your manufacturer provides you with this abbreviation on the product description, then this may be more appropriate and can be used as a reference.
Keep experimenting. If you want to know whether a product’s related keywords are useful, the best way is to search for the keyword on the Amazon homepage as a buyer, and then search for other keywords to narrow the search results.
