How to improve the ranking of your products on Amazon is related to traffic, and more importantly, sales. So how can you better increase traffic and sales? Here I will introduce some methods of Amazon ranking and techniques to increase ranking traffic.
Amazon is a platform that focuses more on products than stores, so there is no ranking of stores. There are thousands of products. In order to better recommend products to buyers, Amazon ranks products by category.
When sellers upload products, they need to classify them into major categories and subcategories. Products are classified into different categories, and the competitive environment is different, so their ranking positions are naturally different. Most products have fixed category rankings, but some products are ranked in several categories.
We often find that some product categories cannot find subcategories when posting listings. How should we solve this problem?
Just upload it using the form. For bulk form upload, select the subcategory and then upload.
View categories: Generally, when you enter the product details page, the Product information or Product details in the middle of the page will have the Best Sellers Rank information of the product, which may be different for different categories. The yellow area in the figure below shows the Best Sellers Rank information for a Pressure Cooker product.
Category and node rankings of parents and children: There are certain differences in the rules for the category and node rankings of parents and children of different categories. Some categories have shared rankings between their parents and children, while others have separate rankings. The specific information shall be subject to the actual information of the category you operate. Whether the parent and child share the same ranking or have separate rankings does not affect the following description, so no distinction will be made below.
The changes in rankings are dynamic. There will be no ranking without orders. When there are variants of the listing, some categories have separate rankings, while others share the same ranking. In addition, when a product has a stable ranking in one category, if you also want to have rankings in other categories, you can send an email to the platform to apply. Generally speaking, the ideal ranking is currently 100,000 in the large category, 10,000 in the second-level category, 1,000 in the third-level category, and 100 in the fourth-level category.
The significance of category and node rankings: The significance of striving for higher rankings is mainly to increase product traffic and conversion rates.
No.1
Keyword search traffic
First of all, if you can get the bestseller mark on the node ranking, then under the condition of a certain display volume, the click-through rate of the product should increase a lot, thereby obtaining more traffic.
Secondly, the higher the category and node rankings, the higher the corresponding search results page rankings will naturally be. For example, the difference in traffic between the first three pages of natural rankings and the traffic after the third page is huge.
No.2
Amazon Best Seller TOP Page Traffic
When a consumer browses a product detail page, there are multiple jump links to the Amazon Best Seller TOP page in the Best Seller Rank area. While browsing the current detail page, consumers may jump to the Amazon Best Seller TOP page and purchase products that are ranked higher on the Amazon Best Seller TOP. A higher ranking will have a relatively lower bounce rate.
No.3
Recommended traffic
Higher category and node rankings can get more opportunities for Amazon recommendations. As we are not very clear about Amazon’s specific calculation rules for push traffic, we cannot clearly explain the recommended traffic, but it definitely exists and includes both on-site recommendations and off-site push traffic.
No.4
Conversion rate
Higher category and node rankings, and even the BestSeller logo, can increase consumer trust, thereby increasing product conversion rates, reducing bounce rates, and further increasing product sales.
Ways to improve your ranking
1. Ensure product quality: The premise of all hot-selling products is a good product, and the first condition for a good product is good quality, which is the basis of listing.
2. Optimize listings: Optimizing listings is a long-term task. The writing and description of listings at different stages are very particular, so this work needs to be continuous.
3. FBA: I emphasize again that it is almost unrealistic to want to create a hit product without FBA. In addition, since you have launched FBA, you must try your best to ensure that FBA does not run out of stock!
4. Do a good job of on-site advertising: Do a good job of CPC advertising. On the one hand, it can increase sales, and on the other hand, it can do a good job of keywords. We will talk about the usage of CPC advertising later.
5. Carry out promotional activities regularly: When the product ranking is not improving, you can consider doing flash sales. At the same time, in conjunction with the platform’s festivals, you can carry out promotional activities based on the product’s attributes to attract buyers.
How to judge the level of competition in a category? You can refer to the categories that your peers are using. For example, for iPhone case products, search for your product on Amazon and see what categories the top ten sellers on each site are using.
Some sellers will find that some sellers do not do node ranking, but only do large category ranking. In fact, different sellers have different product creation models based on their own strategies. Some sellers hope to quickly grab the Best Seller logo at a certain segmented node, thereby increasing traffic and conversion rate.
But some sellers do not want their sales growth to attract the attention of their peers too early. Therefore, we only do rankings in major categories (it seems that rankings in major categories will definitely exist at present and there is no way to hide them. If they can be hidden, such sellers may hope that even the rankings in major categories will not be displayed).
Only ranking in major categories, without any node ranking, can indeed reduce the probability of being noticed to a certain extent. Because many of the existing peers or future peers who are conducting product research will often check the Amazon Best Seller TOP page to determine their own targets to catch up with and targets to suppress at each stage.
