Rakuten.fr was founded in 2000 and is headquartered in France. It develops e-commerce businesses in the UK and Spain, and operates travel price comparison websites, real estate information websites, etc. It is a representative Internet company in Europe.
In June 2010, Rakuten.fr was acquired by Japanese e-commerce platform Rakuten for 200 million euros. After six years of development, Rakuten.fr now has an average pageview of 17 million, a daily transaction volume of more than 300,000 orders, and more than 22 million members. It mainly sells 3C, Fashion, and home products, and has now become Rakuten's largest e-commerce platform in Europe.