Amazon is the platform with the largest traffic among foreign e-commerce platforms, which also means that the competitive pressure on sellers is greater and the duplication rate of products on the platform is also very high. So what should Amazon sellers sell to make money when opening stores around the world? Let’s take a look with the editor next!
The U.S. pet products market is mature, with millennials and baby boomers becoming the main consumers
According to a pet owner survey report released by the American Pet Association in 2016, 48% of households in the United States have pets, including cats, dogs, fish, hamsters, rabbits and some reptiles. But the majority of people are still cat and dog owners, followed by people who raise freshwater fish and birds. Consumers in some remote areas also spend about one thousand US dollars each year on raising horses.
Due to the large population of foreign families, the number of pets they keep is also relatively large. According to statistics, among the 48% of dog owners, each person keeps an average of 1.5 dogs. At the same time, the overseas pet products market is very mature, which is also reflected in the number of years of breeding, which is generally 17 to 18 years, and the number of years for keeping cats can even reach 19 years. Therefore, for them, pets are not only companions, but have also become an indispensable part of the family.
And what age group are the people who keep pets mainly concentrated in? Amazon's global store investment manager pointed out that millennials and baby boomers are the main groups purchasing pet supplies. In fact, any product you run must focus on these millennials who grew up with the Internet and the baby boomers who make up one-third of the U.S. population.
"Sellers who want to enter the pet supplies market and get a piece of the pie must first understand the current situation of the pet market, build a portrait of your target consumers, and explore their common needs and trends." After understanding these, you will basically know what products are easy to sell. Categories with positive growth are the products that buyers really need. Pet products involve "food, clothing, housing and transportation", and product design tends to be "intelligent"
Pet products involve "food, clothing, housing and transportation", and the products tend to be "intelligent"
"Compared with local sellers in the United States, pet products made in China have an advantage." According to Amazon's global store investment manager, the penetration rate of local sellers overseas in the pet products market has not yet been saturated, and is estimated to be less than 50%. Sellers in related categories can frequently visit the Amazon pet supplies category from 0 to 100 to find out which products are selling well and which are high-potential products. Understanding what products your competitors are selling, comparing their advantages with your own products, and determining their room for development can help you select products more accurately.
It is understood that pet products include beauty products, electronic accessories, clothing, etc., covering all aspects of pets' food, clothing, housing and transportation. The following introduces the relevant popular products one by one:
Clothes: Pet clothing is also divided into winter and summer. Dog coats may be popular in winter, while life jackets or swimsuits are more popular in summer.
But hot-selling products also mean that there are a large number of sellers selling them at the same time. To enter such a fiercely competitive market, sellers have to do more homework. For example, for a dog training device, the seller may need to consider the product’s scope of application, new features, or battery life, etc. These must be clearly understood when communicating with the manufacturer, and it is best to try it out yourself with a pet dog.
Food: It is impossible for owners to feed and give water to their pets all the time, so feeders become a necessity. More and more products are trending towards intelligence, and pet products are no exception. Previously, a bowl was sufficient for feeding water, but now consumers may be concerned about whether it is quiet and whether the size and capacity are appropriate. In addition, by combining with Amazon's intelligent voice system Alexa, owners can also talk to their pets, record videos, and perform other interactions.
Accommodation: The pet nest category includes various products, including pet electronics, pet sofas, pet fences and other relatively large pet supplies. These large products are more expensive and have higher profits than small products. But at the same time, we must also pay attention to logistics costs. Some sellers specially hired an engineer to use scientific packaging to save costs.
Travel: Foreigners like to take their pets outdoors, so pet products related to travel or cars are also very popular, such as strollers and car seat cushions (anti-hair shedding).
In addition, there are pet grooming products, and all hair-related products are also very popular. These include hair-binding, tangle-binding, nail-cutting and more.
