After you set up the Facebook sales channel and Facebook has activated the Shop section on your Facebook Page, you can publish collections to Facebook, create special collections just for Facebook, or hide individual products from appearing on Facebook.
Products that you offer to the Facebook sales channel appear in the Shop section of your Facebook Page. You can publish products to this channel in Shopify, and any changes you make to your products will automatically update on Facebook. Although you may see your products appear in the Shop section before Facebook verifies your information, your products will not be visible to customers until the setup process is complete. Before you start selling on Facebook, make sure you review Facebook's Commerce Merchant Agreement, including the Commerce Policy, which details which products are prohibited from being sold on Facebook.
You can also share your products on Facebook without selling on Facebook.
If the Shop section doesn't appear on your Facebook Page, then make sure that there are no errors on your Facebook Account page in Shopify, that your Facebook Page is published, and that your Facebook Page is using the Shopping template. You may need to enable the Shop section in Facebook.
Related topics on this page
Product Requirements
Available on Facebook
Submit your product range to Facebook
Facebook Post Status
Hide products and collections from Facebook
Change product details
View products shared via Facebook
Product Requirements
To be featured on Facebook, products must meet several requirements:
It needs to be able to sell on the Facebook sales channel
It needs to belong to a product collection that is available in the Facebook sales channel
It needs to be a product that needs to be shipped, so it cannot be a digital product
It needs to have a return policy
It needs to have a product title of less than 100 characters and not in all caps
It needs to have a product description
It needs to have a product image
It needs to comply with Facebook's business policies and not violate Facebook's community standards
It can't be free.
Available on Facebook
You can view the products that are available for sale on Facebook on the Publishing page of the Facebook sales channel in your Shopify admin.
step:
If you don't have any products in your store, then click Add product to add a product to your store. If you have products in your store but not available on Facebook, then click Make products available to go to the product page in your Shopify admin.
Click on the name of the product you want to feature in the Facebook Shop section.
On the product details page, in the Product Availability section, click Manage.
In the Manage sales channel availability dialog box, check Facebook, and then click Done.
Click Save.
Note: Facebook will format your product images to fit a square shape. If your product images are in portrait or landscape orientation, Facebook Shops will crop them. If you want to make sure your image displays correctly on Facebook, you can crop the image so it's square.
Submit your product range to Facebook
In your Shopify admin, you can view your collections that are available for sale on Facebook on the Publish page of the Facebook sales channel. If you don't have any product collections, you can provide Facebook with the "All products" product collection. You can also manually create collections specifically for Facebook to control which products appear in the Facebook Shop section.
You can offer up to 50 product collections to your Facebook Shop.
step:
From your Shopify admin, go to Products > Collections.
Click the name of the collection that you want to feature in the Facebook Shop section.
On the Collection page, in the Product Availability section, click Manage.
In the Manage Sales Channel Availability dialog box, select the check box next to Facebook, and then click Done.
Click Save to save your changes to the collection.
Repeat these steps for any other collections you want to appear in your Facebook Shop section. The featured collection banner in the Facebook Shop section will show the first 10 products in the collection.
Facebook Post Status
In your Facebook sales channel, the Publish page displays a list of errors that may prevent you from publishing your products on your Facebook Page. You can use the information listed in the Problem column to fix any problems you have with the product you're trying to post to your Facebook Page.
Hide products and collections from Facebook
step:
From your Shopify admin, go to Products > Collections.
Click the name of the collection or product that you want to hide from the Facebook Shop section.
On a collection or product detail page, in the Product Availability section, click Manage.
In the Manage Sales Channel Availability dialog box, uncheck the box next to Facebook, and then click Done.
Click Save.
You can view hidden products on the Post page in the Facebook sales channel.
Hidden product series
When you supply a product collection to the Facebook sales channel, Facebook uses it to develop a new product catalog for the Store section. When you hide or delete a product in Shopify, you might still see it in Facebook. In this case, it is visible only to the owner of the Facebook fan page and customers cannot see it. You can delete a product in Facebook to remove it from your product catalog.
Change product details
If you make any changes to the product details in your Shopify admin, then those product details will automatically update on your Facebook Page. You can change how your product image, title, or price appear on Facebook by editing the product in your Shopify admin. You'll see your changes appear on Facebook after the products sync, which usually takes a few minutes.
View products shared via Facebook
In Shopify, you can view a list of all the products and collections that are available to go live on Facebook, as well as any product errors.
From your Shopify admin, go to Facebook.
2. Click Publish.
