Shopify/" target="_self">What is Shopify? Many friends who do e-commerce or foreign trade have heard about it from some friends, and they know that it is a very good thing, but they just can't figure it out. What is Shopify? Is it necessary to do it? Here I will tell you about it for friends who want to do cross-border export e-commerce or B2C.
First of all, you must have a correct understanding of Shopify or independent stations, because Shopify is actually the best independent station platform in the world. You don’t need any technology or operation and maintenance to build an e-commerce website like a listed company like Universal. Of course, this can be big or small, because Shopify can not only do e-commerce but also B2C. In other words, this is an independent station mall platform, which makes it as easy for you to build an independent station as to build a platform.
So the question is, there are many independent station platforms in China like Shopyy, but are there any differences? In fact, there is no need to compare anything, just compare a template. Domestic templates are already outdated. What is a template theme? It is the front-end page that users see. A few years ago, foreign template themes were all adaptive, but due to the lack of technology in China, it was unable to develop synchronously with foreign countries, so domestic web technology has lagged behind a lot. In this regard, no matter how many domestic backend functions there are and how simple the Chinese is, what customers see is ultimately a page that does not conform to foreign conditions. Therefore, Shopify is decided to be the best choice. If you do not want to be deceived by the various bragging of domestic service providers, you should honestly choose Shopify, because after all, this is a company that can be listed in the United States by relying on an independent station mall. Technical strength determines everything. Even Nike has chosen to use Shopify to build a technical platform. What reason do you have not to choose it?
Secondly, I have done Amazon and AliExpress, is it necessary to do Shopify?
This problem is determined by the situation. In fact, Shopify is very cheap, only a few hundred dollars a month, and you have to understand Shopify correctly. You can run Shopify as your main business or as a subsidiary, but it is indispensable. Why do I say that? In fact, in the past, all successful companies or brands doing foreign trade had their own websites. Many of these websites were built using tools such as Shopify. For a brand or a product line, this is a good supplement to the trust of customers, allowing customers to trust you and improving your conversion rate.
Some companies also want to focus on Shopify, thinking that Shopify is a gold mine. Is this true?
You should understand Shopify as the equivalent of building your own shopping mall, and not as a platform, because Shopify solves technical problems and will not promote your business. You need to promote it through your own channels, including Facebook ads, Google ads and other channels, and you can also achieve good results.
Can Shopify make money? The answer is yes. The market situation abroad is different from that in China. Not everyone likes to buy things on platforms. Many people like to shop on independent sites because they feel that direct sales from brands are more trustworthy. At the same time, there are many platforms with a mixed bag of people, and some overseas consumers do not trust the platforms very much. Independent sites are a very good supplement.
At the same time, you can promote your own independent website and increase brand awareness. If you want to do off-site promotion but recommend customers to the platform, then customers may compare and think that the advertising fee is a waste for you. If you recommend it to your own website, then you can retain customers because the products on this website belong to you.
If you have to debate whether or not to do Shopify, then the answer is one: you must do it, and you will get better and better at it. Even if you don't do it, you can just keep it open. Slowly, there will be an increase in intangible value, which will improve your vision and expand your pattern. It is also a good backup to just treat it as your own brand official website.
