What should I do if the product gets a 1-star bad review right after it starts selling?
There is no doubt that on the Amazon platform, Reviews will directly affect Amazon's assessment of the seller's account, affect your product exposure and traffic, and thus affect product sales. The importance of Reviews is self-evident. Any seller who wants to make his store bigger and stronger must pay attention to the issue of Reviews.
A good review can greatly boost the sales of your listing and increase sales; while a bad review can cause your listing sales to plummet instantly.
So how do you remedy the situation when your listing gets a bad review?
First, take a look at your inventory, weigh the cost of the goods, and whether it is necessary to spend time on this listing.
Because remedial measures involve two costs: time and energy + evaluation costs.
First, use formal thinking to solve the problem, which is to contact the seller, delete the review, and there are few orders for new products, so check it yourself. At the same time, you also need to make second-hand preparations and go for evaluation.
Generally, the indicator that products need to control is that the review rate must be at least 4 stars. According to the old review star algorithm, the average star rating of 1 one-star and 3 five-stars is 4 stars.
If you want the link to look good, you need 5 good reviews, (1*1+5*4)÷5=4.4, so your review score will look like four and a half stars.
Of course, the new algorithm will take into account the reviewer weight, but overall it is similar.
Reviews are strictly controlled now, and your one-star links will definitely have almost no natural orders. If you don’t pay attention to the review retention rate, it is obviously very dangerous to just post as many reviews as you receive orders. So if you want to leave 4 reviews and control the review retention rate at 10%, you will need to place 40 reviews.
For these 40 review forms, when placing an order, in addition to paying attention to the review rate, the frequency of orders is also important. If you randomly sell five or six products a day, it is obviously abnormal. You should know that when your listing quality score is only 1, your exposure and traffic are greatly reduced. If your daily sales are still so high at this time, how scary will the conversion rate be?
So one or two orders a day is enough, safety first.
So, it will take you about half a month to place these 40 orders, plus about a week to leave reviews, which means it will take you one month.
Considering the time and cost, is it worth it to work on this listing? Or should we just move the warehouse, relabel it, and rebuild it, starting all from scratch?
It is recommended that you be prepared for reviews when a new product is launched. Everyone knows the difference between having reviews and having no reviews. A good review plan will have a positive impact on traffic and conversions. You won’t be so passive when you receive negative reviews because you will have a buffer period.
Wish you a big sale!
