Principles of getting reviews
To get a review, you must first understand Amazon's official regulations on reviews:
1. The longer the review is, the more convincing it is
If the seller artificially creates reviews, the official will delete them faster than you leave them, because reviews left a long time ago have a higher weight and are more convincing.
2. Number of adopted reviews
On this interface, buyers can see all the reviews under your product. For false reviews created by the seller themselves, buyers have the right to choose not to help. When this index accumulates to a certain level, the artificially created reviews will be deleted by Amazon.
Characteristics of High-Quality Reviews
So, while complying with the rules, what kind of reviews do sellers need to strive for?
According to the high-quality reviews of best sellers, reviews with pictures and videos have a better conversion rate for products. Just like listings, buyers will also refer to reviews with more product information when choosing products.
Pictures and videos can help consumers who have not purchased the product to have a more intuitive experience.
Of course, this does not mean that Amazon reviews that are purely text-based are meaningless. There are also high-quality Amazon reviews that are purely text-based. Long text reviews are very helpful in improving the persuasiveness of your product.
Text reviews generally contain detailed product experience and the pain points that the product solves. These reviews can not only increase buyers’ confidence in your products, but the keywords mentioned in them are also very helpful in improving the product’s ranking on Amazon and increasing product exposure.
The above-mentioned review acquisition is to explain the excellent form of review. In fact, Amazon has a certified review that can be guaranteed, which is the one with the VP logo.
The VP logo indicates that the customer who left this review has purchased your product. Such a review is more credible, allowing consumers who enter your store to get a real reference.
Four Types of Amazon Reviews
1. Direct review
Direct reviews mean that buyers can comment on products directly without purchasing them. Amazon rules allow people who have not purchased products to comment on products, so there will be a certain deviation from the actual situation, which leads to some people directly giving multiple positive or negative reviews to a certain product, thereby affecting some of the weights and even sales.
2. General review
General reviews are ordinary reviews. Ordinary reviews are divided into three types: text reviews, picture reviews, and video reviews. The weights are video reviews>picture reviews>text reviews. However, in order to pursue the number of reviews, most sellers leave 90% of the reviews in text form.
3. VP Reviews
VP reviews are the most authentic reviews left by Amazon buyers after purchasing products. When a product review is marked as Verified Purchase, it indicates that the customer who wrote the product review purchased the product on Amazon.
Only customers who have confirmed that they have purchased the product on Amazon can add this label to their reviews, so it is more credible and convincing, has a super high weight, and VP reviews are often ranked at the front.
4. Vn Green Label Comments
Vine green-label reviews have the highest weight among Amazon reviews and are less likely to be deleted. High-quality Vine Reviews can help sellers quickly establish product credibility and brand reputation.
