Amazon is now moving faster and faster, and has currently opened sites in 64 countries around the world. Its market share can be imagined. Although the United States is the largest site with the most traffic, the total customer visits to the five European sites including the United Kingdom, Germany, France, Italy and Spain are not as much as the 21.5 million of the US site, but the traffic of the five European sites is still abundant, with great opportunities for entry and broad market opportunities. So how do you ensure stable orders when opening a store on Amazon? What’s the secret?
According to the national conditions of each country, sellers also need to prescribe the right medicine for their own situation. The specific differences are as follows:
1. VAT; Compared with sites in other countries, VAT in Europe is now more formalized, normalized and required. There is a huge gap between the British VAT and the German VAT in the five European countries. In addition to the convenient docking relationship between Amazon's UK site and the UK tax authorities, sellers can directly hand over VAT-related matters of other remaining sites to professional tax professionals for full processing.
2. Warehousing and logistics: Jiang Han said that not sending FBA products is a disadvantage for sellers nowadays. FBA has basically become the basic standard for Amazon logistics. He suggested that sellers could first use the EFN method to centrally ship their goods to a warehouse in Europe, and then transfer goods from other sites directly from this warehouse after paying the "cross-warehouse fee";
Secondly, sellers can also use PAN (Pan-European) to ship goods. Under the premise of tax formalization at each site, Amazon will automatically distribute the goods to different sites without charging "cross-warehouse fees";
Thirdly, sellers can store bulk goods through third-party warehouses, and small quantities of goods can be sent to replenish warehouse inventory in batches;
Finally, I would like to remind you that FBA is not recommended for goods priced below 20 pounds. You can consider the no-source model. What is the no-source model? The inventory is in your own hands (even at the supplier's place). Sellers can control inventory risks and speed up capital turnover. If they adopt the self-delivery mode, the financial pressure on sellers can indeed be greatly reduced. For sellers, this is a good way for those who do not have a lot of capital in the early stage and have just entered the Amazon seller market. Most of the sellers who operate without source of goods still rely on the model of distributing goods. For them, the most important operation skill is to have enough SKUs. With more products, there will be bright spots in other places. Even if a product generates one order a day, the total number of orders will be increased when summarized.
