As a patient editor like a loving mother, I would like to say that in order for all novice sellers to catch up with this wave before the peak season in the second half of the year, I will popularize some essential knowledge about Amazon operations here today.
01. Account Type
Amazon is divided into corporate accounts and personal accounts. If you are helping a company with operations, you should apply for a corporate account. If you are working part-time as an individual, you should apply for a personal account.
02. Professional Seller Program
Amazon charges $39.9 per month for the professional seller plan. Although the individual seller plan does not charge store rent, Amazon will charge $0.99 for each product sold.
Compared with the individual seller plan, the professional seller plan offers more features, so for sellers with monthly sales exceeding 40, it is more cost-effective to apply for the professional seller plan.
03. Create a listing
Basically every seller is familiar with this step. After entering the page, all the seller needs to do is fill in the product identification code, including UPC, GTIN or ASIN.
Just clearly mark the logistics information, price and inventory. If the seller does not know the category he is in, he can search based on the product identification code.
04. Tool selection
If you have a large number of products, managing them will be very time-consuming. Based on the idea of talking instead of doing, the editor recommends that you look for various Amazon tools in the Amazon Seller Central Control Panel. Of course, you can also use third-party tools.
05. Private label
If the products you buy are private brands, then congratulations, your products will be more likely to enter the consumer's sight than other products.
Of course, your listing must be excellent enough.
06. Email Reply
Amazon is a shopping platform that focuses on consumer experience. One of the regulations is that sellers are required to handle issues raised by buyers 24 hours a day.
If your store fails to do this, it may be recorded by the Amazon system and await punishment.
07. Buy Box
BUY box refers to the golden shopping cart in Amazon.
Basically every Amazon seller dreams of occupying this place, which is located in the upper right corner of the single product page. As long as the buyer clicks Add to Cart, the page will jump to the store with the gold shopping cart.
This location was chosen by the Amazon system and can be said to be a favorite of God. Generally speaking, sellers occupying this position will see a significant increase in sales.
Whether you can reach this position has a lot to do with store operations, such as buyer experience, complaint rate, sales volume, price, and whether to use FBA for delivery.
08. FBA
FBA was mentioned above. To put it simply, Amazon builds its own warehouse for you to place your products in. Most FBAs are built near airports, which can effectively ensure the timeliness of logistics.
The most important point is to increase product exposure.
