First, let’s determine our goals.
Every seller knows that on Amazon, we can only sell hit products at present. However, selling hit products is not the same as selling high-quality products. Making high-quality products means that once you have chosen a product, you should polish the listing of this product carefully. However, the premise of this is that you must be sure that this product can become a small hit, and only then is it worth our careful polishing and our periodic increased investment.
So this is a question of the probability of a hit product.
Our direction is to use a method to increase the probability of producing a hit product.
Many companies that have been engaged in foreign trade products for many years have achieved great success by listing their products on Amazon, so many people believe that they only need to select 1-3 products and manage them well. However, don’t forget that as a B2B company that has been deeply involved in a certain niche industry for many years, it already has inherent advantages.
1. The market segmentation of this category is very sophisticated.
For example, a factory that has been doing foreign trade orders for swimwear for many years
It is known that swimwear has gradually lost its functionality and gained popularity. Many people buy swimsuits not for swimming, but to show off their body when going to the beach to meet this real need;
For example, through years of contact with foreign trade business, it also knows which regions of the people wear swimsuits to take a hot spring bath in winter.
By grasping the element of popularity and combining it with one's own foreign trade business, it will be easy to develop products suitable for the current market, and the probability of achieving a hit will be much greater.
2. These factories have strong production capacity and adaptability
These two are what traders do not have, so what we need to do is actually to find a low-cost method to greatly increase the probability of discovering a hot product, rather than relying on our own vision and taking our chances, because the probability of stumbling upon a hot product is very small.
If we look at what the major platforms are doing, each platform has such a rich variety of products. Does that mean that every product is good and meets consumer demand? Of course not. Then why do they continue to do so? Because they are also testing products.
The Internet improves the efficiency of various attempts. In a short period of time, we can try and correct
So for small sellers, how can we significantly increase the probability of finding a hit product at a low cost?
Find a promising sub-category and test it in batches
First, choose the category you are most familiar with.
We have previously used Google’s data to teach you how to identify a category and use Google’s AdWords planning tool to screen out a market segment and then put this market segment on Amazon to verify the market capacity.
1. Analyze based on best seller
Find the top 20-30 best sellers to analyze. Generally, multiply the number of reviews by 100-150. This is the approximate sales volume.
When the best seller has very good sales, it can be basically judged that this category has good prospects.
2. Do competition research based on search results
Take 5 core words and search the second and third level categories of this category. List the number of search results for each result and manually flip through the pages. If there are 100 pages of results, but after 40 pages, the products are not very relevant, this shows the actual degree of competition. If there are only 1,200 ASINs competing with you for the same keyword, you can have a rough idea of the difficulty coefficient.
3. Profit margin calculation, this does not need to be outlined
Through the above three dimensions, we found a small number of good products
How should it be measured specifically?
1. Before listing ASIN, you must do a good job of SEO
2. Start advertising after one week of listing
Because we need to see whether orders will be sold naturally. A product that can be sold naturally means that it is most likely a good product. If orders cannot be placed naturally, there is no need to abandon them. Just add CPC to attract traffic for them.
Here we can get two data
1. Is our listing foundation able to attract enough organic traffic?
2. Can our listing base attract enough advertising traffic?
These data come from business reports, and the rest of the data analysis, I think most operations can use this data to determine which ones are worth investing in.
