If you want to do well on Amazon, data analysis is indispensable, including the capture of product selection data, the screening of keywords, the effectiveness of advertising, the monitoring of sales rankings, etc. Keywords are undoubtedly the key to attracting buyers' attention. Good keywords can bring high exposure and high traffic, and sales will naturally follow.
Different people have different ways to find keywords, and the keywords found by third-party tools are not particularly comprehensive, and sometimes they may go astray, and they are basically charged!
In fact, keywords can be obtained directly through the front-end and back-end, and it is practical and accurate, and basically will not deviate from the system algorithm. Basically, if you make good use of the front-end and back-end, the keywords obtained are enough for the early editing of listings and the later optimization of listings and advertising.
How to obtain keywords on Amazon front-end and back-end
Backstage
1. Use the brand analysis function to find keywords
2. Use campaign management to get keywords
Get keywords using suggested keywords
Get keywords using the search term report
front desk
3. Use the search bar to get keywords
4. Use the toolbar on the left side of the search results page to get keywords
5. Analyze competitor listings to obtain keywords
6. Use reviews to get keywords
Get keywords using brand analysis
This function is really powerful, and the data is very reliable. We can make good use of this function to obtain keywords when launching new products and optimizing them later.
You can enter the main core word to search for keywords, or you can sort out the ASIN of your competitors to directly check the keyword search results of your competitors! Then sort and look at the search ranking. Note that the higher the ranking, the better.
These keywords can be used to create advertisements, optimize copywriting, etc.!
Note: Some products and some ASINs cannot be found, which is normal. Sometimes the system cannot include them, or the new products may be too new... If this one doesn't work, try the next one
Use Ads Manager campaigns to get keywords
1. Use the suggested keywords of manual ads to obtain keywords
Create a manual ad and place keywords. You will see many suggested keywords in the keyword column (the suggested keywords are generated based on the products you are promoting)
These keywords are recommended by the system based on the product copy you put in and the customer's search habits, and are very valuable for reference.
These keywords are more useful for later advertising optimization and copywriting optimization
2. Use automatic advertising reports to obtain keywords
Run automatic ads for a period of time, of course manual ads are also possible
Download the ad report, and select the search term report type. Analyze the search terms of the customers in the ad report. Select terms for ad optimization based on large exposure, moderate clicks, high conversion rate, and low acos. You can also extract the terms that do not perform so well, which can be used to optimize the listing later. After all, the terms that customers search for are in line with their search habits, so they are still useful.
The search box on Amazon prompts related keywords, which is currently enough to obtain product keywords. You should know that the Amazon search prompt box automatically matches according to the buyer's search habits. Only keywords with a certain popularity will appear in the search box.
Note: Please note the following points
Go to the Amazon homepage, notice that the category has been changed to All departments, and the US address has been switched! This will give you a more accurate search result.
The keywords entered in the search box must be the core keywords of the product. Some may have 2~3 keywords, such as charger adapter, you can also enter charger block
Keyword input is done in alphabetical order, such as wifi a...wifi ad...wifi ada...wifi adap...Look at the corresponding prompt box key each time you input, and keep taking screenshots in the "Keyword Information Collection Table". You will need to use these keywords to upload products; input multiple radicals to search, and then filter
Select the second or third level category (accurate sub-category) of the product to be released and put the core keywords or some hint keywords into the search box and enter them step by step again
Use the toolbar on the left side of the search results page to get keywords
Maybe many newbies won’t notice this column. In fact, the information in this column is sorted differently depending on the product.
In this column, we can obtain product function words, attribute words, competitors, materials, model size and other information, and extract all these words, which is very useful when writing listings later.
The copywriting of brand sellers can be studied carefully
Get keywords from competitor listings
Mainly analyze the words used in the title of the competitor’s listing, the order, and the five-point description, etc.
Be more careful and attentive when doing key analysis!
Get keywords from reviews
Select the seller with BSR for analysis and find the review interface. We can see that the keywords marked by Amazon at the top are relatively more frequently described by customers! You can extract them.
There are also many category tables on the left side of the review section. You can also take a good look at what is there, which can help us understand the product, customer reviews of the product, etc.
Also, analyze the review carefully.
Putting keywords on the homepage means putting your product on the homepage of customers' natural search volume. We operate in Google Chrome incognito mode, based on foreign IP and foreign postal codes, so that it is exactly the same as the natural browsing display of foreigners. Increase the exposure of your products. Being seen by more people also means more conversions.
