I believe Amazon sellers are aware of the advantages of FBA.
It has a huge impact in bringing more traffic exposure to the store, improving store performance, etc.
However, Amazon's FBA also has very strict regulations and requirements. Once you step into the pit and violate the regulations,
That would be a significant loss.
Therefore, as the peak season approaches, sellers should make a comprehensive stocking plan, starting from packaging and warehousing .
1. Pay special attention to the packaging of goods!!!
FBA warehousing rules are divided into three parts: product packaging requirements, cargo packaging requirements and pallet packaging requirements .
Only after passing these three rules can your goods be successfully warehoused.
01Product Packaging
Complete sets of products require assembly and the sets cannot be separated . FBA is not responsible for assembling products, so it is best to mark the words "Do not disassemble the set" on them.
Be especially careful about unauthorized marketing materials, especially small cards, brochures, and price tags.
Any behavior that diverts traffic from the Amazon platform is definitely not allowed.
02Packaging
There are three main aspects to pay attention to when packing your goods:
· Length, width and height of the carton: FBA does not recommend that the length, width and height of the carton exceed 63.5cm, especially when there are multiple products.
However, if it is a single product that is individually packaged and exceeds 63.5cm, it can be transported.
Carton weight: In terms of weight, taking the United States as an example, in the United States, cartons larger than 22.5kg are
The Team Lift sign must be affixed to avoid physical harm to the movers;
If the carton weighs more than 45kg, a Mech Lift sign should be affixed to inform FBA staff that the goods need mechanical handling;
It is particularly important to note that cartons weighing more than 23KG are not accepted in Europe.
Carton packaging: Use transparent tape directly for packaging. Packing tape, elastic band, nylon fiber tape and large staples are not allowed.
03Pallet Packaging
The pallet cannot be too high. If it exceeds 1.8m, you must confirm with FBA in advance whether it can be delivered.
2. Peak Season Stocking Plan
Step 1: Sellers need to make reasonable inventory budget planning based on previous peak seasons and historical sales data.
Ensure that funds can be circulated and avoid inventory backlog problems.
At the same time, it is also necessary to classify existing products into primary and secondary categories , stock more primary products and less secondary products.
Step 2: Estimate the peak season sales volume based on the original order volume of the product and prepare stocks. You can prepare large quantities of products that sell well in daily sales.
Special attention: Sort the primary and secondary attributes of products with multiple SKUs, and do not stock all colors and sizes indiscriminately to avoid unsalable products after the peak season.
For example: the delivery time, logistics time, and shelf time are 3 days, 7 days, and 2 days respectively, and the daily sales volume of this product is 300.
Then the FBA safety stock in stock = (3 days + 7 days + 2 days + 2 days) * 300 = 4200
FBA stocking cycle = delivery time + logistics time + shelf time + weekend days ,
According to the above example, the goods will be prepared once every 14 days.
FBA inventory = FBA safety stock + flexible stock
3. How to avoid out-of-stock?
Tips1:
However, please note that the price of the follow-up listing should be higher than the price of FBA delivery, because the follow-up listing is self-delivered.
To avoid the shopping cart flowing to the self-delivered SKU, make sure the shopping cart remains in the FBA SKU as much as possible.
Tips2: When goods are in short supply, you can raise the price appropriately to ensure that there is no shortage of goods.
However, using this method Amazon may reduce its support for your traffic, and after timely replenishment at a later stage, the ranking will be restored to the original price and will be lower than before.
