Intuitively, the product star rating is the arithmetic mean (average after summing up) of all ratings. In fact, Amazon has an algorithm to determine the weight of each review. So the product star rating you see in the end is actually the weighted average of all reviews. This is why it is common for sellers to receive a negative review and their product rating drops from 4.8 to the 3 digits. Follow the editor of 1981 Amazon Operation Agency to see the weight of various Amazon Reviews.
Is it VP Review?
Sellers with some experience should already know this. Currently, if it is not a VP Review, it is the so-called direct review. Amazon doesn’t even give it a single bit of weight. Amazon’s strategy several years ago was to post a large number of direct reviews. Of course, as a Chinese seller, I know that it will not work if Amazon allows this kind of gameplay. It has been played out in China a long time ago. Now, in addition to being of no help in star ratings, brushing direct reviews is more likely to result in review deletion, store closure, and even being sued by Amazon.
The quality and authenticity of buyers who leave reviews
We can reasonably judge that a buyer who frequently leaves reviews has high practicality in his reviews. When he leaves a review for another product, Amazon will of course give this review a higher weight. In contrast, some sellers hire a bunch of people to fake reviews on Amazon, which are basically machine-generated. Amazon can actually detect the use of software to manipulate buyers’ secondary accounts to leave reviews in batches. It will also be given the lowest weight. In fact, some time ago, many sellers reported that many of their Amazon positive reviews had been deleted. These are probably all fake reviews. The reviewers who are given higher weights include "HALL OF FAME", "TOP 100 REVIEWER", "VINE VOICE" and "Top Contributors". Amazon provides contact information for TOP REVIEWERs, which you can find at each site.
How long does an Amazon review last?
This must also be one of the considerations Amazon uses when assigning weights, because you cannot control how long a review stays. Those reviews that have been on page one for several years are a testament to their time. Amazon will also give it a higher weight.
The richness of Amazon reviews
You can go to the listings of hot-selling products and read their reviews to find out. Those reviews that can be ranked on the first page are all very detailed. They may even provide unboxing videos and photos, and give a lot of helpful information.
Number of helpful comments, number of messages, and number of report abuse
In our tests, this was the least impactful part. It is often used to move negative reviews to the second page. That is to say, use many small accounts to give positive reviews as Helpful and negative reviews as Report Abuse. However, for reviews with similar conditions, the more Helpful reviews there are, the more comments there are. The sorting can also be ranked higher.
