In fact, the fundamental reason for the decline in sales is the decline in the product listing weight. The reason for the decline in listing weight or even a sharp decline is the interruption of listing display. The interruption of listing display causes the instability of listing and leads to the change of weight. So what situations will affect the weight of listing?
Some performance indicators were not met, resulting in a decrease in listing weight;
After FBA ran out of stock, it failed to replenish the stock in a short period of time, resulting in a decline in product ranking traffic;
In a short period of time, negative reviews about product quality issues increased, and the star rating suddenly dropped;
The account was blocked, and then appealed back after a period of time;
Failure to meet performance standards and receiving negative reviews are the most direct manifestations of a poor listing. In this case, the system algorithm will directly reduce the listing weight. Of course, the effects of decreased weight are multifaceted, including decreased sales, reduced traffic, and low rankings. These reasons will form a vicious circle, causing sales to decline faster and faster, and ultimately the listing will have to be scrapped.
When you find that the sales volume of a product is declining, you can start from the following aspects:
Re-optimize your listing
With the existing traffic, how to attract buyers to click in? An expressive main picture is essential. Secondly, optimize the search keywords, which is one of the keys to whether buyers can search for your products. If you want to increase your conversion rate, the most basic thing is that your listing must be better than others. As for how to optimize your listing, you can refer to the listings of your competitors.
Enable in-site advertising
In-site advertising is divided into manual advertising and automatic advertising, which is one of the sources of traffic. You can regularly optimize advertising keywords based on advertising data reports to achieve the optimal advertising keywords.
Giveaway combined with coupons, discounts
Set up giveaway and let the product participate in Amazon’s exclusive recommendation, so that the product can get more clicks. At the same time, coupons and discounts are set up to stimulate sellers who click in to place orders quickly, and a two-pronged approach is adopted both inside and outside the site to obtain greater traffic.
Evaluation, safe order
Reviews play a decisive role in whether the seller can make up his mind to buy the product. Buyers will also be influenced by the previous purchase experience when purchasing. The star rating and rating of the listing also have an impact on the weight. If the buyer has a safe channel, it may be helpful to increase the positive reviews according to the sales ratio, which will also be of great help in placing orders.
Reduce product prices to increase sales
For the same product with good quality, buyers will of course prefer the lower-priced product. Price is a magic weapon to increase sales. Without losing money, sellers can make concessions for a period of time and lower prices to obtain more orders. The more orders you have, the better the conversion rate, and the faster your listing weight will increase. How to customize competitive prices and refer to the prices of competing products so that you can adjust prices at any time.
