Amazon product reviews are as important to Amazon’s order volume as a real estate certificate is to a mother-in-law. Experienced people all know that a listing without reviews has no conversion rate.
Sellers use many methods to get more reviews to improve their weight. The dream of overnight sales drives everyone to try. Many sellers think that there are some illegal methods and they just follow the trend because they think that the law does not hold everyone responsible.
1. Sellers should not violate the "hidden rules" of operation
Although these have become the "unspoken rules" of operations, it cannot be ignored that my brother-in-law's policy on reviews has always been high-pressure, so we should be thankful.
Fake reviews
Some sellers use money to purchase fake reviews. Usually, these reviews accumulate quickly and are easy to operate, but they are often of low quality. Even though the number of reviews appears high, from the perspective of Amazon's algorithm, these are meaningless reviews and will result in false reviews being deleted.
Merge variants
After merging the variants, all reviews under the product pages will be included in the same interface. The operation method is to first create a large number of product pages, then use the first form of purchasing reviews, and finally merge them to generate a large number of reviews in one interface in a short period of time.
Usually, when Amazon finds that a seller has violated the rules by using variations, it will first warn and notify the system to correct your listing. Sometimes the listing will be blocked directly or even your seller account permissions will be suspended.
The path for sellers to obtain reviews on Amazon is not that safe. Combining the two illegal operations doubles the risk. Even if nothing goes wrong for the time being, be careful that Amazon will take revenge later.
In fact, there are many compliant ways to obtain Amazon Reviews. Although it is not easy to obtain Reviews normally, sellers must not touch these illegal ways to obtain Amazon Reviews.
2. Say goodbye to "hidden rules" and get review for compliance
Under the strict control of the Amazon platform, how can sellers use compliant methods to obtain Amazon reviews elegantly and safely?
01. Email invitation for comments
Customers are usually not so proactive and spontaneous in posting reviews online, so it is an effective method to send emails to inquire about the customer's usage and ask if they are willing to leave a review.
But the key thing to pay attention to is the grasp of the "timing point". Email reminders to leave reviews must be sent after the customer has received the product, has used it and formed an opinion, but not too long after the product has been used by the customer.
In addition, it is important to note that there should not be any sales promotion or good review words in the email, and the content can only be related to the products purchased by the customer.
Mentioning other products in emails, trying to guide customers to buy, or manipulating customers' comments are all prohibited by Amazon. In serious cases, the store may even be closed and banned from selling!
Because so many sellers need the function of sending emails to customers, software for sending emails to Amazon customers has appeared on the market. For example, BQool customer service software helps sellers optimize and automate emails. It also provides templates that are compliant with Amazon standards, safe, and have appropriate content for users to use directly. If you register now, you can use it for free for 14 days.
02. Use various forums
You can enter the relevant forum and participate in the discussion. After you have established a good relationship with your potential user group, you can give them some products for free and ask them to leave Amazon reviews for your products.
03. For customers who leave feedback
If a customer receives your product, they may leave feedback for your store, but they may not necessarily leave a review. At this time, immediately invite these customers who have left feedback to write about their experience with your product by leaving a review. This is also what many buyers are willing to do.
04. Make the most of customer service
This point is similar to the first one. It mainly aims to improve customer service and encourage customers to leave objective reviews on their own initiative. The method is also to send emails manually. For example, for buyers on the European site, when they ask you to issue a VAT invoice, they will generally contact you proactively. After helping the seller resolve the VAT invoice issue, you can politely ask the buyer to leave an Amazon review.
In this regard, the BQool customer service cool software on the market is also very suitable. Because it can help you automatically generate and send VAT invoices to sellers, making it very natural to send VAT invoices to invite buyers to leave reviews, greatly reducing the difficulty and time of inviting reviews.
05. Make good use of after-sales service cards
The so-called after-sales service card refers to a short email that briefly introduces the after-sales service and is prepared in advance by the seller and placed in the product packaging and sent to the customer together with the product.
After-sales service cards are actually allowed by the Amazon platform, but how to make good use of after-sales service cards is a required skill for sellers. As long as you do not directly guide customers to leave five-star reviews in the after-sales service card, but instead provide real and sincere reviews, then the after-sales service card is not in conflict with the terms of Amazon's service.
In addition, there are two points to note about the content of Amazon's after-sales service card. First, you can invite customers to leave a review, but please note that it must be an Honest Review. Second, you can leave your email, phone number, website, etc. so that customers can contact you when they encounter problems.
