Bestseller is the product that ranks first in the category ranking on the Amazon platform. It will automatically obtain the yellow Bestseller logo and rank on the first page. As a result, customers will be more likely to notice the bestseller products when searching. Because Amazon is a platform that focuses more on products than stores, there is no store ranking, only product ranking. There are tens of thousands of products on the platform. In order to better recommend products to buyers, Amazon ranks products by category.
Why do you want to be a bestseller?
The significance of striving for a higher ranking is mainly to increase product traffic and conversion rate.
*First of all, if you can get the bestseller logo in the ranking, then under the condition of a certain display volume, the click-through rate of the product will increase a lot, thereby obtaining more traffic.
*Secondly, the higher the category and node rankings, the higher the corresponding search results page rankings will naturally be. Buyers like to shop on the first three pages of the search page, and products after the third page can only get a small amount of traffic.
Tips to stay the bestseller?
1. Ensure product quality: The premise of all hot-selling products is a good product, and the first condition for a good product is good quality, which is the basis of listing.
2. Optimize listings: Optimizing listings is a long-term task. The writing and description of listings at different stages are very particular, so this work needs to be continuous. Use Google Keyword Planner and merchantwords when optimizing front-end pages. Use the most popular and relevant keywords in product titles and features. Use the most popular and relevant keywords in product titles and features. Don’t repeat keywords in your title; it doesn’t make any sense from the Amazon algorithm’s perspective. All medium-traffic keywords, brand keywords, and misspelled keywords are put into the listing backend.
3. FBA: Amazon’s way of helping sellers store and ship products is very convenient. It is simply unrealistic to want to create a hot-selling product without FBA. Moreover, since FBA is used, we must try our best to ensure that FBA is not out of stock. Once FBA shipments are out of stock, the impact on product rankings will be very large.
4. Do a good job in on-site advertising: Do a good job in CPC advertising. On the one hand, it can increase sales, and on the other hand, it can obtain good keywords.
5. Carry out promotional activities regularly: When the product ranking is not improving, you can consider flash sales. At the same time, you can cooperate with the platform’s festivals to carry out promotional activities based on the product’s attributes to attract buyers.
How to become a bestseller?
1. Ranking links
When a customer searches for a product on Amazon, browses through many listings, and finally clicks on yours, Amazon will generate a link along this path (the magical ranking link). How do you find this link? Search for the keywords you want to improve your ranking, then browse the search results until you find your listing, click to enter, and then save the URL link.
2. Adjust your prices
Check profit margins and adjust product prices. This means that after paying for the product cost, Amazon platform fees, shipping costs, packaging fees, etc., the seller's income and expenditure are basically balanced, and there is even a small profit. A price reduction is good for improving rankings as it is one of the factors that influence Amazon rankings. At the same time, a lower price usually drives conversion rates, and high conversion rates can also improve rankings.
3. Use gifts to improve rankings
When sellers offer a 10% discount on a product, it can effectively increase sales velocity, which in turn improves rankings. This is one of the best ways to “buy rankings” and can greatly increase your competitiveness. When you use a giveaway strategy, it creates an impression on the Amazon algorithm that you’re selling faster and faster over time — great for boosting product rankings.
