6 Ways to Deal with Bad Reviews on Amazon Listings 6 Ways to Deal with Bad Reviews on Amazon Listings

6 Ways to Deal with Bad Reviews on Amazon Listings

Method 1: customer service

As soon as you receive a negative review, contact customer service to help delete it, and click the Report abuse button below the comment. In any case, this is what you should do the first time you see a negative review, regardless of whether you can delete it successfully or not. After all, if you get really lucky one day, you might be able to delete it without any effort. As for contacting customer service, analyze the content of the negative review and check the buyer's profile before contacting them, and pick out loopholes in the negative review, such as: whether there is content that is inconsistent with the description, whether there is insulting or racist language, etc., and then pick out the most tenable 1 to 2 reasons to open a case and tell the customer service to ask them to delete the negative review.

When analyzing the buyer's profile, the focus is on whether he is a "bad review expert". If the bad reviews he gives are all 1 star or 2 stars, then he is basically a "professional bad review writer", a guy who makes a living by giving bad reviews. Customer service may be able to help you delete the bad reviews. In addition, by analyzing the buyer's purchase records, for example, the buyer bought dumbbells the day before, bought sanitary napkins the next day, and bought a men's coat on the third day, then it can be basically concluded that this person is an intermediary account that specializes in posting negative reviews. Amazon is also aware of this. If such an account is reported, the negative reviews on your page may be removed.

Method 2: the buyer

If customer service can't help you, quickly find out which order and which "God" left you a bad review, then immediately write an email to explain the cause of the problem and provide a sincere and feasible solution, such as a free resend or a refund, etc. However, in many cases, you can't find who gave the bad review at all, even though the bad review clearly shows "Verified Purchase". This is also a very puzzling point in Amazon. A living person bought your product yesterday, but when you left a review the next day, the name couldn't be found in the order record. This is simply amazing. Or, you may have gone to great lengths to finally find out which "God" left the bad review, but "God" will not pay any attention to your email, no matter how miserable you sound, no matter how you say you cried in the office with swollen eyes after seeing the bad review, he will not be moved. Who knows, he may even be laughing on the other end of the computer: I've seen a lot of emails like this, are you trying to trick me?! Well, it still doesn't work, so read on.

Method 3: Use practical methods to get as many positive reviews as possible

Since neither customer service nor the customer will help you remove the negative review, you can only rely on yourself. After all, the most reliable person in this world is yourself. Appropriately add reviews to make up for the impact of negative reviews. Generally speaking, after one negative review, adding three good reviews to make up for it can offset most of the negative impact. Or when you already have 100 good reviews, one bad review is also tolerable. The way to increase reviews is certainly not SHUA orders. Don't touch SHUA orders. Your debt will be paid by your brother-in-law. You can increase reviews by going to Facebook groups or using after-sales service cards to get more high-quality positive reviews. You should get more positive reviews from the source. You should do this from the beginning, rather than waiting until negative reviews come in.

Method 4: Remove negative review variants

Seeing the previous step, there may still be many seller friends who will say that I don’t use Facebook because there is no stable ladder software and no after-sales service card. Well, you are right. After all, it is not news that many Facebook groups for evaluation and brushing reviews have been deleted. So, when faced with negative reviews, if your product has variants, you must take drastic measures and immediately pull the variant with the negative reviews out from the parent product and make it an independent product. Don’t let this variant with the negative reviews harm the entire listing. Pull it out as quickly as possible, the faster the better. After all, it’s better not to sell something with too many negative reviews. Either don’t sell it or improve the product. Keeping it will be a disaster.

Method 5: Control inventory and replenishment rhythm

After reading the above methods, some seller friends will say that the products I make have no variants at all, and my categories are not allowed to have variants on Amazon. Yes, many products have no variants. For example, if you sell cruise ships, does a cruise ship have a variant? Well, since you have no variants, it’s okay to control the shipment volume and replenishment rhythm, right? At worst, if bad reviews come, I will clear the remaining goods, and the loss will not be too great. Within the acceptable range, control the rhythm of replenishment, high frequency and small quantity, but don’t run out of stock, only have a small amount of inventory, and control the affordable inventory volume. After all, every replenishment is a risk. I think this method is feasible for most people as long as you are willing to put your heart into it.

Method 6: Improve product quality to avoid negative reviews from the source

Some people will curse after seeing this, and call this a method? Well, I tell you responsibly that this is the ultimate and effective way to deal with negative reviews. You should improve your product based on the aspects where the negative reviews come from. Before you put your product on the shelves, analyze the negative reviews of similar products. Sell the product after you have improved it and let your product exceed customer expectations. I think a truly good product will not have negative reviews. I hope these points will inspire fellow sellers so that they will no longer be confused when facing negative reviews.