分析METHODS & PRACTICE
Review a landing-page experiment without overclaiming
A change in results is not enough to identify which simultaneous change caused it.
続きを読むOperational analysis & lessons
Building, research, marketing and operations—put knowledge into practice.
分析分析METHODS & PRACTICE
Revenue is not profit: unpack one order
A clearly hypothetical example shows how fulfillment and acquisition costs change contribution.
続きを読む分析METHODS & PRACTICE
Why attribution reports disagree
Separate reporting definitions from implementation errors before trying to reconcile sales totals.
続きを読む