What is Amazon listing refurbishment?
Amazon listing must be familiar to every seller. It represents the "identity card" of each product. If the seller’s products are not ranked high on Amazon, consumers will not easily see your listing, and there will be no traffic to generate orders. At this time, the seller needs to optimize the product listing, which is the so-called Amazon listing renovation, and it is a "superpower" for optimizing listings.
Why should you revamp your Amazon listing?
Renovating old listings with no traffic or low rankings into new listings can remove all reviews (including negative reviews) in the old listings, thereby achieving the purpose of deleting negative reviews. In addition, if you can ensure that the product weight and ranking are not affected, you can also "get" a wave of new product traffic. Finally, refurbished Amazon listings can continue to sell products without transferring inventory when the product is removed from the shelves, saving time and effort as well as the trouble of changing labels.
When do you need to revamp your Amazon listing?
1. The product ASIN has been removed from the shelves
If a seller's product is banned from sale, the ASIN of the product will be immediately deleted. ASIN is a special code for each product, which is generated by the Amazon platform.
2. The product’s FBA is removed
When a product in your store is removed from the FBA warehouse by Amazon, even if the order is placed, the seller cannot deliver the product to Amazon's own warehouse, and the customer is even less likely to receive the product.
3. Low product review rating
If a product has a very low star rating but the seller does not want to transfer the inventory back into the warehouse, the seller can choose to refurbish the Amazon listing.
