The cross-border e-commerce industry is still full of unknowns this year. For many sellers, it is both a business opportunity and a crisis. After all, the current development speed of the cross-border industry is really unexpected.
Recently, we have received many inquiries from partners who have just entered or are preparing to enter the cross-border e-commerce industry. Various questions are endless, such as: how to register an Amazon store, on-site operations and promotions, product compliance and tax issues, etc.!
In response to these issues, Kua Xintong believes that the problem of opening a store must be solved first, and then consider how to operate the store, and implement a steady and solid approach, with a plan in mind before implementing it.
1. Amazon store registration
In order to make it easier for those entering the cross-border industry to open a store on Amazon, Xiaotong has specially compiled a process document for reference. Of course, if you need support from the investment manager, you can also add the customer service : Laotong Assistant Xiaotong (Note: Amazon store support)
Here, I would like to recommend Amazon’s global store website gs.amazon.cn to my friends.
2. Forms that may be needed in store operations
From category selection to listing, product data, bill summary, etc., these need to be organized and planned in advance to avoid subsequent data confusion.
3. Market, customer relations, and platform review issues
After the store is officially operating, it will more or less encounter problems such as audits, infringements, complaints, and follow-up sales. As long as the store is still operating normally, these problems are inevitable. It is recommended to go to forums, study special posts, or communicate more with community sellers, so that you can quickly respond to various Amazon complaints, and the rest will depend on the actual situation!
4. Product evaluation is particularly important
For sellers who have just opened a store, in the absence of customer resources in the early stage, most of them will contact review buyers through channels such as Facebook and Instagram. In fact, the search process is not very easy. (However, the recent wave of Amazon's crackdown on fake orders and closure of stores is still severe, so you should be cautious in taking measures)
For those who have been running a store for a while, it is recommended to contact old customers who have purchased from you through various means, contact them and recommend your flagship products.
When choosing an evaluation method, you can directly look for some evaluation platforms or intermediaries that have accumulated customer resources. There are quite a few of these types. You can also look for KOLs related to the product category to cooperate with and promote the product through multiple channels.
After all, the key is to be a good blacksmith, and knowing how to retain customers is the key! Whether you are a big seller, a small or medium-sized seller, or you are new to the cross-border industry, in the actual operation process, more than just operational skills are needed. In the cross-border circle, it is often mentioned that "70% depends on product selection and 30% depends on operation". When it comes to product selection, it is related to issues such as categories and taxes. When doing cross-border e-commerce, you have to deal with various sectors such as supply chain, logistics, freight forwarding, finance and taxation, and service providers.
As the new generation main force in the cross-border e-commerce industry, Kuaxintong is committed to providing one-stop cross-border services to cross-border e-commerce sellers with a professional and experienced cross-border team and ultimate service, including but not limited to European and Middle Eastern VAT, trademark and patent registration, European product compliance services, domestic and foreign company registration, European agency and IOSS, etc.
Recently, European and American companies have become one of the hottest topics in the cross-border circle! Sellers often ask about OUDA matters. Here I will briefly introduce OUDA to everyone!
As the name suggests, "EU Representative" is the EU Authorized Representative, which refers to a natural person or legal person explicitly designated by a manufacturer located outside the European Economic Area (EEA).
This regulation came into effect on July 16, 2017, and it clearly requires that if the goods sold bear the CE mark and are manufactured outside the EU, it is necessary to ensure that such goods have a responsible person located in the EU before July 16, 2018.
After July 16, 2019, it will become illegal to sell products with the CE mark but without an EU representative in the EU. The direct impacts of products without an EU representative are:
1. The goods are seized;
2. The product link has been removed;
3. Category review failed.
The most serious consequence may be permanent closure of the account
In the current cross-border market, facing the increasingly stringent FBA warehouses, IOSS, European and British agents, etc., the biggest concern of sellers is the store security issue. If the store is closed or the products are shelved due to failure to register IOSS or European agents, the direct losses will be huge. After all, business compliance is an inevitable trend.
If there are sellers who need to handle European agency or other business needs, please contact " Kuaxintong Laotong Assistant Xiaotong " on or leave a message on the public account for consultation. It doesn’t matter whether you cooperate or not, it never hurts to know more!
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