Thanks to the promotion of global trade digitalization, the development of China's cross-border e-commerce has accelerated and become an important part of global trade. Cross-border e-commerce sellers seized this opportunity and the market size continued to expand. In 2018, there were frequent news about cross-border financing and listing. While the dazzling array of platforms and service providers bring unlimited opportunities, they also greatly increase the decision-making costs of sellers and the degree of internal competition in the industry.
Recently, Airwallex launched two major actions to further connect sellers with global e-commerce platforms and high-quality service providers, break the resource and information asymmetry within the cross-border service ecosystem, and help small and medium-sized sellers seize core growth opportunities.
Airthrive gathers momentum
Dialogue platform to unlock global growth opportunities
Faced with endless opportunities to open stores on new platforms, many small and medium-sized sellers often wonder what platform they should open on in the future, while it is difficult for them to access core resources on popular e-commerce platforms. Airthrive recently launched the "Airthrive" series of activities, and joined forces with investment promotion teams of popular platforms around the world to jointly hold offline salons and online live broadcasts, creating direct dialogue opportunities for sellers and platform investment promotion teams, capturing first-hand information on global e-commerce platforms at the first time, and building a bridge to entry.
Since May, the "Airthrive Gathering Strength" campaign has cooperated with three popular e-commerce platforms, and has received cooperation and support from platforms such as Walmart, Kaufland.de, and Cdiscount. It has reached more than 400 sellers and helped more than 100 sellers submit store opening applications, of which more than 30% have successfully settled in popular platforms.
Mr. Zhang, CEO of a mobile phone accessories company from Shenzhen, learned about Walmart’s investment policies and future trends at the event, and eventually successfully became one of Walmart’s sellers. Mr. Zhang said: "Airthrive's series of activities served as a bridge between us and Walmart's investment manager, helping us solve the pain points of entering the market in a very targeted manner."
Equity Center
Join hands with the ecosystem to empower, not just payment
The continuous optimization of cross-border payment links is the key to the global expansion of cross-border e-commerce companies. Airwallex creates a safe, convenient and efficient cross-border payment experience for enterprises through global collection accounts, currency exchange, international payments, Airwallex Visa cards and other products and services. For cross-border sellers seeking comprehensive growth, investments in advertising, product selection, operations, etc. are equally important. Professional SaaS tools and logistics services can accelerate business growth. However, various service providers emerge in the cross-border market, and the product and service levels vary greatly, which often makes sellers feel overly bombarded with information.
In order to provide users with more value in all aspects and help sellers obtain professional product services at a lower cost in multiple aspects such as advertising, product selection, and store operation, Airwallex has teamed up with high-quality service providers in various fields to launch a "Rights Center" section on the product side of Airwallex to provide users with experience benefits of various products. The service providers that have joined the program include: ZiNiao Browser, JungleScout, Lingxing, Shopify, Feishu Shennuo, ShuMo Cross-border, Magellan, etc.
Help the industry to achieve a positive cycle and create ecological prosperity
The prosperity of the cross-border e-commerce industry not only comes from the growth of cross-border sellers, but the growth of e-commerce platforms and various service providers is also constantly driving the development of the industry. On the basis of providing integrated cross-border payment solutions for overseas companies, Airwallex hopes to use its own influence to connect sellers, platforms and high-quality service providers, promote the matching and positive circulation of high-quality resources within the industry ecosystem, and contribute to the common prosperity of the cross-border e-commerce ecosystem.
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