Trademe was founded in 1999 and is currently the largest e-commerce platform in New Zealand. It has 3.9 million users and 800,000 daily visits to its website. In 2015, Trade Me sold 6.6 million items. The platform was named New Zealand's most influential brand in 2015. In fact, the entire model of Trademe is a bit similar to China's Taobao. Basically, everything is sold there, except what you can't think of. New Zealand itself is a developed country, so its consumption potential is still very large. On the Trade Me platform, hot-selling categories include toys, furniture products, electronic products, especially mobile phones, branded clothing, cars, motorcycles and boat accessories. Among them, Lego toys in the toy category are very popular in New Zealand, and this brand is also relatively well-known in New Zealand.
In addition to a wide variety of products, TradeMe is also a traffic giant in New Zealand. According to statistics from SimilarWeb, Trade Me received 25 million visitors last month. The dwell time on the webpage is nearly 10 minutes. It is not difficult to see that while trade me has huge traffic, its users have high stickiness.
The data proves TradeMe's important position in New Zealand's e-commerce industry. Mastering TradeMe is equivalent to mastering the Australian market.
Trademe platform user habits
1. According to Trade Me statistics, people usually choose to check Trade Me from 8pm to 10:30pm from Sunday to Thursday. Especially on Sundays, many users choose to look at their lists and do some shopping before going back to work;
2. Weather can also affect users’ purchases. There are always more transactions completed on rainy days.
Hot selling categories on Trademe
Hot-selling items and categories often change depending on the seasons and trends, but the latest iPhones, outdoor furniture, trailers and caravans are always popular. Also available:
1. Children's toys (LEGO is very popular)
2. Home
3. Sports (football equipment and team supporter clothing) have high sales online
(Customer unit price is more than 60 US dollars, preferably branded products, suitable for boutiques, not suitable for mass merchandising)
Trademe’s platform advantages
1. New Zealand is located in the Southern Hemisphere, and its seasons are exactly opposite to those in the Northern Hemisphere, so Chinese sellers can sell off-season products to New Zealand.
2. Gap products are popular, especially brands not available in New Zealand.
3. Store decoration can be modified 12 times a year.
The above is an analysis of what Trademe is and what platform advantages Trademe has. If you want to know more about Trademe, please continue to follow us!
