Yelp is a well-known American business review website founded in 2004. It covers businesses in restaurants, shopping malls, hotels, tourism and other fields around the country. Users can rate businesses, submit reviews, and exchange shopping experiences on the Yelp website.
When you search for a restaurant or hotel on Yelp, you can see a brief introduction to it and netizens' opinions. The reviewers will also give a star rating. Usually, the reviewers are consumers who have personally experienced the service of the business, and most of their comments are vivid and detailed.
Features of Yelp's website
Yelp was founded in 2004 by former PayPal engineers Jeremy Stoppelman and Russel Simmons. Compared with traditional review sites, Yelp has the following characteristics:
1. Real users post comments, with a particular focus on attracting a “small group” of users who are keen on commenting. Creating an account, filling out a resume, adding friends, and writing reviews are the basic actions of Yelp users;
2. Carry out interaction between users through various forms and give "rewards" to outstanding users.
This model quickly differentiated Yelp from CitySearch, which valued expert reviews and waited for anonymous user reviews. “Some businesses will never like this model where consumers write reviews and they have to work hard to keep them happy,” said Vince Sollitto of Yelp.
The above is an analysis of what Yelp is and the features of Yelp’s website. If you want to know more about Yelp, please continue to follow us!
