Mixi is the third-ranked website in Japan and 42nd in the world. It mainly provides SNS services: diaries, groups, in-site messages, comments, albums, etc. It is the largest SNS website in Japan. Mixi began development in December 2003 and went online in February 2004. Two months later, 10,000 users registered and the daily visits reached 600,000 PV. In the following year, the number of users grew to 210,000, and in the second year, it grew to 2 million. By April of this year (2007), the number of registered users has grown to 3.7 million, and is still increasing at a rate of 15,000 registrations per day. 70% of these users are active users (active users: users who log in at least once in three days), and the average online time per user is nearly 3.5 hours per week.
What are the service elements of Mixi?
Judging from the elements that make up the website's services, they appear quite simple, even plain, compared with similar services in Europe and the United States. However, it also includes some special functions, a service that most Japanese BSPs will provide, which is called "footprints" in Chinese and is also used by mixi. To put it simply, if other mixi users pass by a user's diary or page, it will be fully recorded, and an email similar to a statistical report will be sent to the user's mailbox every day (to know who has visited and who has followed them). Although this is only a minor issue, it can really make it easier to meet more people with similar interests (diver registration?). In China, it seems that Sohu's BSP has similar functions.
Mixi users prefer to combine online discussions with real-life gatherings and activities. Of course, due to the wide variety of discussion group topics, the activities that extend to real life also become extremely rich. There is no limit on the number of invitations, but mixi's invitation mechanism has given full play to its role. Participation in discussions on related topics, or friends, classmates, colleagues, neighbors in life, different geographical environments or social relationships can form different circles in a three-dimensional manner. The combination of the Internet and life has formed a popular trend of mixi.
The above is an analysis of what Mixi is and what service elements Mixi has. If you want to know more about Mixi, please continue to follow us!
