Prime Day means Amazon Member Day, which is a global shopping festival launched by Amazon on July 15, 2015, exclusively for Prime members. It can be said to be the European and American version of "Double Eleven".
To put it simply, every year to celebrate the Nth anniversary of Amazon's founding, Amazon launches a global shopping promotion event Prime Day in July (the Amazon in each country is different every year), providing promotions, flash sales, and discounts for Prime members in certain countries.
Why participate in Prime Day? For example, in the US, the Prime Day page features a live video showing a selection of products. The biggest discounts on the most popular products, such as televisions, were announced via live video, and those products sold out in minutes.
Membership Day can be said to be a traffic peak before the peak season, and it is also a big explosion of summer products throughout the year. So what can sellers gain from this event?
1. Brand exposure and increased sales In the short term, Prime Day can increase your sales.
For sellers who participate in the Prime Day event, your products will appear on various internal or external Amazon pages, and even in some emails, as well as TV, Internet and radio advertisements.
Therefore, you will get a huge exposure for your products and brands, and your sales on this day may be equal to your sales in a week or even a month.
2. Improve sales ranking and get reviews
In the long run, after participating in Prime Day, your products will stand out in the category, sales ranking will improve, and exposure will be increased.
The above is the relevant information about Prime Day. If you want to know more about Prime Day, please continue to pay attention!
