Amazon listing is simply a product page, one page for each product. Listing optimization is an issue that is emphasized in various Amazon trainings and by big sellers. The importance of optimizing listings lies in the fact that if you do not optimize your listings, your product ranking will be very low, and consumers will not be able to see your listings. Without them, there will be no traffic, and without traffic, there will be no orders. As a novice seller, if you want to get more attention, more orders and traffic, you must make time to make Amazon listings.
So how do we optimize Amazon listings? Let us look at this from the following two points.
1. Amazon Listing content. Many optimization articles tell you to use the top 100 best sellers as a reference for writing and optimizing Amazon listings. However, many sellers have found that some best sellers’ listings are very concise, and some titles even have only a few words. This makes sellers realize that they actually have no way to collect useful materials from these listings. Faced with this situation, especially for novice sellers, they can give priority to finding highlights from sellers whose sales are slightly better than their own (for example, listings with 10 more reviews than their own listings). You must know that new sellers now need to spend more time and effort than old sellers to achieve the ultimate in details, so that they have a chance to make their Amazon listings squeeze into the rankings. Therefore, there are often things worth learning from this type of Amazon listing copy.
2. Reviews: The number of reviews can help sellers roughly determine the listing time of competitors’ Amazon listings, and thus estimate how long it was listed earlier than their own Amazon listings. The number and frequency of reviews can be used as a reference for our own listings, and we can estimate the time required for our own Amazon listings to reach the same level as our competitors. Then develop a sales plan to place orders and add reviews, and execute it step by step.
The above is some basic knowledge about Amazon Listing. If you want to learn more about Amazon Listing, please continue to pay attention!
