Amazon VP’s official explanation:
When a product review is marked as Verified Purchase, it indicates that the customer who wrote the product review purchased the product on Amazon. Only customers who have confirmed their purchase of the product on Amazon can add this label to their reviews. Customers who read reviews that confirm their purchase can use this information to decide which reviews are helpful to their purchasing decisions.
If a review is not marked as Verified Purchase, it does not mean that the reviewer has not used the product, it just means that there is no way to confirm that the order was completed on Amazon.
The Verified Purchase product review label provides a better way to help buyers identify product quality and review credibility. To put it simply, Amazon VP is the real review left by the buyers who have actually purchased the product.
So what does Amazon VP do?
Let’s look at it from the source. The emergence of Amazon VP is all about eliminating false orders and reviews. In order to start from the user, let the user see the most authentic reviews and products.
There is no need to explain the importance of reviews. First, buyers will decide whether to make a purchase based on reviews. Second, reviews will affect the star rating of your product.
In short, Amazon VP is a major standard for Amazon to officially evaluate the quality of sellers' products. For sellers, reviews with VP attributes will greatly promote their product sales. For buyers, the real attributes that Amazon VP brings to the product will make the purchase more pleasant and will also dispel many concerns.
The above is some tips on Amazon VP and VP customization. If you want to learn more about Amazon VP, please continue to pay attention!
