What is an Amazon SKU?
SKU is the abbreviation of Stock Keeping Unit, which means that SKU refers to the unit of measurement for inventory in and out. This unit can be piece, box, pallet, etc. In simple terms, in the retail industry, SKU code and quantity are used to manage the total goods. The use of SKU can better manage the inventory system.
On the Amazon platform, whether you are creating a new product or selling an existing product, you need a corresponding SKU. The SKU in each store is not allowed to be repeated. This is the unique identifier for Amazon sellers to manage products, and ASIN is only the product ID of the Amazon mall for buyers. In the Amazon inventory management list, one ASIN can correspond to multiple SKUs.
How to sort SKU products?
1. The first SKU of the product is set as the lowest selling price
Generally, consumers come for the low prices on the search results page, but low-priced SKUs are difficult for users to find. This makes consumers feel cheated and affects the conversion rate of the product.
2. Main selling products are placed in front, and secondary selling products are placed in the back
Once the sales turnover rate of each SKU in a multi-SKU product is insufficient, there will be a situation where the weights between the SKUs are insufficient. The main selling products are in line with the tastes of most people and play an important role in the conversion of goods. Therefore, the hot-selling products are placed in the front so that consumers can know about them at the first time, thereby enhancing the user's shopping desire.
3. The traffic payment comes first, and the profit payment comes later
Products are the gateway to customer experience and our best advertisement. When a user uses our product and it exceeds his expectations, making him want to share, the product is likely to be exposed to more users. During the product promotion period, placing the traffic-generating items in front can attract more customer traffic, boost store popularity and overall sales.
The above is some basic knowledge about SKU. If you want to know more about SKU work, please continue to pay attention!
