The Amazon platform has strict rules, and sellers will be blocked if they are not careful. So what are the main reasons why Amazon accounts are blocked? Below I will share with you several common reasons that may lead to Amazon accounts being blocked, and Amazon sellers can learn about them.
1. Account association
Amazon prohibits multiple accounts. In order to avoid Amazon account association, I personally recommend that sellers ensure that the IP routing, network card, and system are brand new when operating a new account. When operating multiple accounts, do not use the same tax number information and payment account number, otherwise one of the accounts will be closed. If your office address changes, please contact Amazon customer service in a timely manner to explain the situation.
2. Too many negative reviews
There are fewer reviews, and even fewer favorable comments. Foreigners don't seem to have the habit of leaving reviews, let alone good reviews. Too many negative reviews will result in the removal of sales rights or even account suspension. If there are only a few negative reviews and A-to-Z (claims) that cannot be resolved and do not affect the ODR (order defect rate) exceeding the standard, it is recommended not to worry too much. The key is to find a way to place more orders to increase the denominator.
3. Infringement of follow-selling
Before following others to sell products, you must be sure to understand whether the other party's product has registered trademarks and appearance patents, especially products with LOGOs. Do not take it for granted and check on the relevant trademark website before following others to sell. Once you receive a warning, you must immediately remove the copycat listings and it is best to write an email to the other seller to apologize. Once you follow the sale of trademarked products and are accused of infringement by the other seller, your account will be directly blocked.
4. The product lacks relevant certification
Certain products need to obtain relevant certifications before they can be sold in certain countries, such as product authorization certification, safety certification, etc. In European sites, electronic products, toys, medical devices, etc. need to obtain CE certification. Policy violations are cumulative and difficult to reverse.
5. The product does not match the picture
When optimizing product details, Amazon sellers must write product descriptions based on actual conditions, and the uploaded images must be consistent with the shipped products. Otherwise, returns and negative reviews will result in account suspension.
Now that we have understood why our Amazon accounts were blocked, everyone wants to unblock their accounts as soon as possible. What are the unacceptable operations for unblocking Amazon accounts?
If your Amazon account is blocked, avoid the following inappropriate actions:
1. Abandon the account and open a new one
Such behavior results in the association of accounts. Not only will the new account be unable to be activated, but it will also delay the appeal process of the old account, and may even cause the old account to never be able to appeal again.
2. Busy submitting a complaint
Many sellers believe that the sooner they submit an appeal, the sooner they can get a response. In fact, submitting an appeal in a hurry will only waste the first precious appeal opportunity.
3. Submitting false information
Amazon will explicitly require sellers to provide information, such as invoices, authorization letters, company licenses, notarizations, etc. Especially for invoices, Amazon has very clear requirements. Amazon has a professional data review team. Most false data will not pass the review and will instead be charged with submitting false data (forged documents).
If your Amazon account is blocked, you should analyze the reasons first and not act hastily. The above is the relevant information about Amazon account blocking. If you want to know more, please continue to pay attention!
