For Amazon sellers, creating hot-selling products to boost sales is undoubtedly the most effective path to growth. The successful experiences of many small but beautiful large sellers also prove that the idea of having few but fine hot-selling products is an effective Amazon operating strategy.
So, as an Amazon seller, whether you are a new seller or an experienced seller with many years of experience, how should you formulate a plan to create a hit product?
The first step to creating an Amazon hit: product selection: A hit means huge sales, so when selecting products, you should focus on choosing popular products, that is, products with a large potential market and a large acceptable user base. For products that are too segmented, their sales are bound to be limited and may not be suitable for development as a hit project. In addition to considering market share, you must pay attention to product quality when selecting products. If the product quality is poor, large sales will inevitably lead to more disputes, bad reviews, A-to-Z, Charge Back, etc. The large-scale emergence of these problems will affect the performance of the account and even lead to account restrictions, which will ultimately lead to the hard work, energy and financial resources invested in creating popular products in the early stage going to waste. Therefore, excellent quality and a large enough market share are the basis for creating a hit product.
The second step to create an Amazon hit: pictures: For online sales, even the best products will be overshadowed without beautiful pictures. After the product selection is determined, photo shooting and art processing must be taken seriously. When it comes to picture taking, don’t just blindly rely on your own feelings or rely on art designers to find reference pictures on Taobao to take pictures. It is recommended to find hot-selling products of the same type on the Amazon platform, and refer to the other party’s shooting methods, shooting angles, picture composition, etc. to take pictures and do post-production art processing.
The third step to create an Amazon hit: title setting: The title is the source of search. If pictures influence the occurrence of purchasing behavior, then the quality of the title directly determines whether there is a chance for customers to see you. Without a good title, it is impossible to get a lot of exposure. When it comes to creating a hit product, a good title is crucial because you need to express it accurately while trying to avoid subsequent copycat sales. Therefore, in a good title, trademarks, core keywords, unique features and other expressions that can build a moat for you should all be used cleverly.
The fourth step to create an Amazon hit: product launch: that is, the creation of the listing. Because the Amazon system will give a certain priority display and exposure weight to newly released products, and because it takes about 30 minutes for the system to update after an Amazon product is released, the best time to release the product is within the first hour of the peak sales period. This will both meet the system update time and catch up with the display and exposure during the peak sales period. As for which time period is the peak sales period, you can find the traffic and sales data in the account background.
The fifth step to create a hit product on Amazon: off-site marketing and traffic generation: use SNS media such as Facebook, Twitter, Pinterest, Youtube, etc. to generate traffic, use recommendations from internet celebrities, forum sites to generate traffic, coupon sites to generate traffic, deal sites to generate traffic, etc. It may seem a bit far away for novice sellers, but when you have gone through the first few steps and your sales are rising, off-site marketing can add the fuel to your journey to creating a hit product.
Creating a hit product is not something that can be done overnight. In Amazon operations, we must have long-term goals and plan each step well, accumulate the necessary resources for moving forward with each down-to-earth step, and use long-term planning to achieve take-off after successfully creating a hit product.
The above is about creating Amazon hits. If you want to know more about creating Amazon hits, please continue to pay attention!
