What should be the idea behind promoting new products on Amazon? For Amazon sellers, promoting new products is more challenging than putting them on the shelves. Because new products have a bonus period, if the data is good, it is easy to become a hit. Therefore, whether you are a new seller or an old driver, the promotion of new products is crucial.
What are the ideas for promoting new products on Amazon? Here are six points.
1. Make good preparations for the product
The first step in promoting new products on Amazon is to make preparations for the promotion of new products on Amazon after the new products are put on the shelves, especially the optimization of the listing: none of the four elements, title, five-point description, keywords and pictures, can be missing.
The title should highlight the key points and embed the main keywords into the title to avoid redundant repetition. If the product is a branded item, the brand name can be placed first. Regarding the five-point description, the most important highlights of the product must be placed, and the keywords should be blended together as much as possible while ensuring smooth sentences. The selection of pictures should be appropriate, and the main picture should meet the requirements of the Amazon platform and also be eye-catching so that consumers can understand the product's functions, selling points, etc. through the pictures.
2. Use Amazon FBA to ship
The second step in promoting new products on Amazon is to use Amazon FBA to ship the products. Because using FBA for delivery can increase your listing exposure and attract more prime traffic. Amazon will also decide whose listing to display first based on your delivery speed. Therefore, when using FBA for delivery, the keyword search weight of the product will increase, which can improve your listing ranking, help you obtain the gold shopping cart, and increase customer trust.
3. Determine the main keywords for promotion
Determine the main keywords for Amazon's new product promotion and optimize SEO rankings on the Amazon site. Sellers can search on Amazon, which will recommend related words, or check the titles, reviews, and categories of similar products; use keyword mining tools to mine keywords, and the keywords mined through these channels can be used as reference.
4. On-site PPC paid promotion
As the number one paid traffic source on the site, on-site PPC advertising has always been an effective way to quickly gain exposure and accumulate keywords in Amazon's new product promotions. After the new product is launched, PPC advertising campaigns are launched based on keywords. When the product enters a stable period, the large number of visits brought by PPC advertising can not only help sellers win substantial profits, but also improve the ranking within the site due to clicks and orders brought by PPC.
The matching degree of keywords, the matching degree of listings, and the performance of listings will all affect the effectiveness of our advertising. On the one hand, we directly obtain orders and traffic through paid advertising, and on the other hand, we adjust our listings based on the performance of the advertisements.
5. Make reasonable use of EDM email marketing
Amazon EDM email marketing is a very useful method for promoting new products and is also a common method for big sales. Because foreign customers like to communicate via email. Then collect the email addresses of accurate customers, and then write a set of efficient new product development letters, so that potential customers will be attracted by the new products in your emails, and then maximize the role of email marketing. Of course, small sellers also need to learn more about the timing, title, content, and other skills of sending emails in order to better increase the exposure and sales of new products.
6. Use major social platforms to attract traffic
There are many social platforms that can be used for off-site promotion on Amazon, such as the well-known ones: Facebook, Youtube, Twitter, Instagram, Pinterest, Reddit, Linkedin, etc. Amazon’s largest traffic source is YouTube, and Facebook and Pinterest are also among the top ten traffic sources. Therefore, everyone can consider carefully how to use these social platform resources to promote new products.
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After learning the above basic operations, Amazon sellers will no longer have to worry about not being able to promote new products. The above is the content of this issue on Amazon's new product promotion. If you want to get more relevant information about Amazon, please continue to pay attention!
