Recently, sellers on Amazon Japan are confused about new product recommendations. Although they have used all the necessary techniques to promote new products, it still doesn’t work. So how can they promote new products more efficiently on Amazon Japan?
Here are some tips for you:
1. The categories on Amazon Japan are much smaller than those on the US site.
When launching new products, you should place them in larger categories, otherwise the volume of small categories will be even smaller. ,
2. CPC playing method is different from European and American methods. When typing, long-tail words should be used with caution or less frequently. For new products that have just been launched, use big keywords directly to target CPC. If you choose a very popular category, CPC for big words will not be applicable. First manual, then automatic, the playing method is opposite to that of the United States.
3. The registration fee for Lightning Deal is 4,000 yen, and it is free if you register through the investment manager. The results this year are not as good as in previous years, so please be cautious when registering. If you want to get traffic within the site by promoting new products, you can try it. Don’t expect flash sales to push your links too high.
4. Several major promotional activities: Spring Flash Sale, Cyber Monday, Prime Day, and December Sale.
Cyber Monday and Prime Day have the largest traffic. To participate in these big promotions, you need to have a good accumulation of listings and get the recommendation of the investment manager. Because this period happens to be the time when Japanese people give out bonuses, purchasing volume will explode during this period.
5. When operating the product, put in a card that shows your concern for the customer to increase the customer review rate (but do not ask for or tempt customers to review. This will cause customers to be disgusted and may also lead to the closure of the store)
6. Convenience store delivery: After payment, customers can choose to receive the order at a convenience store, or they can choose to pay for the order upon delivery without paying.
7. Make the store as localized as possible: After the account is reviewed, it is recommended to change the store name and legal person to Japan, and change the phone number to a local number. Smartphone software, just enter the credit card and a phone number will pop up. This phone number is filled in the background to show that your store is localized, because Japanese people prefer local products.
Japanese electronic products are the best developed, and they recognize that Japanese electronic products are world-class. Therefore, it is necessary to make the store more localized and easier to gain customer recognition. <Register email for later discussion. >
8. High probability of leaving negative reviews: Japanese sites are prone to negative reviews. Japanese people tend to stick to their own opinions, so the probability of leaving negative reviews is high and difficult to eliminate.
If you find that the customer is a male user, you can use a female tone and sign your name as a female when writing or calling, and the chances of success will be higher.
If the customer is a female user, using a male tone when writing letters or making phone calls will greatly increase the success rate.
9. Deals outside the Japanese site: This aspect is relatively scarce in Japan, and Facebook is the most commonly used social media for traffic generation.
10 Japanese people like to redeem points. They can buy points cards and set them up on the front-end promotion page to display points discounts.
11. Create A+ pages
12. Can monopolize small categories. The market capacity of categories on the Japanese site is limited, and capable sellers can monopolize some small categories. It is possible to monopolize small categories, with high unit prices and high profits, and to dig deep into small categories.
13. Japanese people pursue perfection. The page must be perfect and the copy cannot have any errors. Capable sellers can ask local Japanese to check again to avoid after-sales service issues.
14. Don’t add too many reviews to a newly posted listing. The Japanese have a strong bushido culture and they value loyalty. If the reviews are false, it will lead to a decrease in loyalty, and many people will think they are false, putting the reviews into a vicious cycle. A listing with more than a dozen reviews is considered a good one. The review rate in Japan is 1%-2%. If the customer service is good, 3% is possible.
The above are some operational tips for promoting new products on Amazon Japan. If you want to get more Amazon information, please continue to pay attention!
