As an Amazon seller, only after understanding the overall operational ideas can you subdivide your goals and improve work efficiency in your daily Amazon work. Next, let’s take a look at the overall process of Amazon’s operations. What is the operational thinking behind Amazon?
What is the overall process of Amazon operations?
1. Product selection
Those who know Amazon are aware of the quality of their products. From the beginning, we must pay attention to the quality of the products. Quality is the basis for attracting customers. Product selection is very important. Investigate the overall situation of similar products on the Amazon platform and estimate the market capacity and competition of the product. Select competitive target products, investigate their daily sales, and guide and improve your own product distribution plan.
2. Set keywords accurately
When setting keywords, write as many different keywords as possible, and the more precise the keywords, the better. For example, for women's shoes, if you only set women's shoes or shoes as keywords, your transaction rate will definitely be lower, because there are various categories under women's shoes, such as women's high heels, women's height-increasing shoes, flat shoes, etc. When users search, they generally know what kind of shoes they want to buy. When searching, most people naturally search through precise keywords, and the transaction rate will naturally be higher when searching with precise keywords.
3. Amazon ERP management system
Collect products, convert them into other languages with one click, and then upload them to your own store with a 5-20 times price difference. After the order is generated, we go to the merchant on the third-party platform to place the order, send it to our Shenzhen transit warehouse, affix international logistics labels and send it to foreign customers to realize the profit difference. The no-source store group model collects goods from the entire network, which has a greater chance of collecting popular products.
4. Refined operations
Amazon, no source of goods and store groups are seamlessly linked together through a refined operation model. Refine each item and make the Amazon no-source store group the best and most refined to achieve the greatest profit. At the same time, refined operations require a comprehensive understanding of Amazon's rules, compliance with the rules, utilization of the rules, avoidance of violations, and refusal to be punished or closed down. These four points together form the perfect combination, integrating the most advanced technologies in the entire e-commerce industry.
What is Amazon's operational thinking like?
1. Account security thinking
The account is the foundation for sellers to operate on Amazon. If there is a problem with the account, all the funds invested and the sales strategies formulated will be wasted. The best way to ensure the security of the account is to operate in compliance.
2. Compliance Review Acquisition Thinking
Review is the most important issue in product listing, so sellers use various compliant and non-compliant methods to obtain a review, causing chaos in the overall market. Amazon modified its review policy several times last year, and a large number of review deletions and review group closures followed, making it even more difficult to obtain reviews.
3. Customer service thinking
Customers are also the group that Amazon platform pays the most attention to, and they play a decisive role in the transaction process. Even if a product is a best-seller, it will be unsalable if it does not receive good promotion and experience in the seller’s own store. After all, all Amazon’s operating ideas are centered around customers, and satisfying customers is a prerequisite for becoming a best-seller on Amazon. Therefore, sellers need to consider the customer's perspective when making decisions.
4. Keep the products updated
Amazon focuses more on products than stores, so stocking a large amount of goods increases the traffic and display of store products. As long as there are new products, there will be traffic support.
The above is the relevant content about Amazon operations. If you want to get more knowledge about Amazon, please continue to pay attention!
