The practice of fake orders on Amazon Japan is becoming increasingly serious. Many sellers on Amazon Japan say that they cannot place orders without fake orders. On Amazon Japan, fake orders have become a concern for every seller. So how do you fake orders on Amazon in China? The editor tells you that fake orders are now illegal and have been included in the e-commerce law since the end of last year.
Amazon has been vigorously curbing sellers’ fake order behavior, but it also does not want sellers on Amazon Japan to suffer too much loss, so Amazon has launched an early Buy Box granting program for new sellers on the Japanese site.
Let’s take a look at what the early Buy Box grant programs were all about.
In order to support the sales of Chinese sellers on the Japanese site, encourage sellers to provide more product selections in the early stage of going online, better attract traffic for sellers, and curb behaviors such as "brushing orders" that violate platform policies, mislead buyers, and undermine market fairness, Amazon Japan launched an early shopping cart grant program in 2018. After meeting certain conditions and qualifications, the backend will grant the seller a shopping cart even if the FBA product has not yet arrived in the warehouse.
Application Requirements
1. The early grant plan will grant the shopping cart to one or several categories of the seller's account, rather than granting BuyBox at the account level;
2. Must be a seller newly launched through the Merchant Manager in 2018;
3. The category that the seller wants to apply for the early shopping cart must have at least 40 self-built sub-ASINs when applying;
4. More than 80% of the ASINs in the seller's account must be self-built ASINs (i.e., the ASINs that are copied and sold should not exceed 20%);
5. The seller promises to start actually placing keyword ads (Sponsored Products) within 14 natural days after being granted the shopping cart;
6. The seller promises that more than 80% of the sales generated in the first 90 natural days of the account opening will come from self-created ASINs.
7. The grant amount is limited and there is no guarantee that 100% will be granted even if all conditions are met.
Program Description
1. This plan is mainly to encourage and support sellers who do have great difficulties in posting FBA in the early stage of account opening, such as sellers of fashion categories such as clothing, shoes, luggage, beauty and personal care products, or sellers whose products are relatively large and for whom posting FBA is indeed not cost-effective. If your product is a common consumer electronics product without any special circumstances, and the investment manager believes that it will not be difficult for you to send it by FBA, your application will generally not be approved;
2. The performance and results of all participating sellers will be strictly tracked. If it is found that they do not meet the subsequent conditions (such as failure to activate advertising on time, whether the sales share meets the standards, etc.), their shopping carts will be cancelled immediately once it is verified that they do not meet the standards.
Amazon has tried its best to curb the crazy behavior of fake orders, and has entrusted the new action to new sellers to grant shopping carts in advance. The shopping cart is still very helpful for order conversion.
According to incomplete statistics, 82% of Amazon transactions are completed through the Buybox, which means that sellers with the Buybox are much more likely to sell products than other sellers.
How effective will this move be in curbing the placing of fake orders from new accounts? It still depends on how effective it is.
Compared to other e-commerce platforms, Amazon is the most difficult for sellers who have just started their business. The reason is that Amazon itself faces great competition, especially in popular categories. Secondly, Amazon sellers need to have a wealth of knowledge, otherwise it is very easy to fall into traps and go bankrupt, and not be able to recover their funds. As for the recovery of funds, you can use a payment platform to solve the problem. Airwallex is such a platform that can help Amazon sellers collect and pay. Cash can be withdrawn on the same day, and more importantly, the payment fee is as low as 0.
Airwallex was founded in Melbourne, Australia in 2015. It is committed to building a digital global financial infrastructure and providing smart and seamless cross-border payment solutions. It also supports payment collection from 22 cross-border e-commerce platforms including Amazon, eBay, Cdiscount, Real.de, Fnacdarty, B2W, Jumia, Linio, ManoMano, MercadoLibre, Wayfair, Newegg, eMag, Allegro, etc.
After solving the problems of collecting and withdrawing money, the utilization rate of funds will be higher. For example, it takes 3 to 7 days for others to receive the money from Amazon normally, but you can receive it in 1 day. This efficiency is very high.
Airwalex payment account registration portal: https://channel.airwallex.com/q1a?utm_source=a116F00000FNDjgQAH
In short, the act of brushing orders may make profits in the short term, but in the long run, once an order is discovered by the authorities, the consequence is a direct ban. The above is the relevant information about Amazon in this issue. If you want to get more Amazon knowledge, please continue to pay attention!
