After the New Year, many domestic cross-border e-commerce friends asked, is it easy to do business on Amazon? As the world's largest cross-border e-commerce giant, the answer is obvious. Most people survive on the Amazon platform through hard work, and there are also many novice sellers entering Amazon every year. What mistakes do you novice Amazon sellers often make?
Common questions for new Amazon sellers:
1. Failure to respond to customers in a timely manner
In the process of Amazon operations, weekends are the time most easily overlooked by Amazon sellers. Ignoring weekends means ignoring customer service for a considerable period of time throughout the year.
Sellers ignore this point, but Amazon does not: Amazon Response Time records the time it takes sellers to respond to customers. If sellers fail to respond to customers within the most reasonable time period, it will result in a low Response Time score, thereby reducing the seller’s chances of winning the Gold Shopping Cart, not to mention the possible negative reviews. In addition, sellers need to know that automatic replies are not counted in the Response Time score.
So, you want to make sure you monitor your customer service emails during the weekends as well. You can set aside a day or half a day to handle customer service and make sure you pay close attention to the emails you receive.
2. Release the product without verifying whether it is available
After their accounts are created, many new sellers randomly find some products to publish, but they do not verify whether the products are in stock before publishing. After publishing, they are surprised to find that they have received orders. At this time, they hurriedly look for the products, only to find that they have long disappeared from the market. Unfortunately, they can only cancel the orders. There are not many orders in the new account. If a few orders are cancelled, the order cancellation rate will be too high and the account will be restricted.
Therefore, for sellers, before putting any product on the shelves, they must first make sure whether the product is in stock. If the product is out of stock, do not put it on the shelves, even for practice.
3. Blindly selecting products and entering a category without doing market research
Some sellers like to rely on their own experience and vision when selecting products, regardless of data. They choose products simply because they like them or have supply chain resources, but they do not consider that consumers in the target market do not need them at all. It is like selling combs to monks. The result is that the goods are prepared and shipped through FBA, but the sales expectations are not met, or there is no sales at all, and the funds are tied up in vain.
This is a problem that many sellers are prone to making, especially novice sellers. They do not prepare for a complete preliminary market research before entering a category. They prefer to go by "feelings" and fail to investigate the market capacity, life cycle, and competitive products of the product. This may cause sellers to suffer huge economic losses. For example, after entering a category, they may find that the competitors are too strong, the products have been upgraded, or the products have patent restrictions. It will be too late to regret it then.
4. Delayed delivery and failure to process orders in a timely manner
In order to attract buyers to purchase their products, sellers usually promise the fastest order processing (shipping) time, and Amazon hopes that sellers can complete the order tasks within two days. If the seller fails to process these orders in a timely and efficient manner, that is, fails to deliver the goods on time as promised, it will leave a very bad impression on the buyers and may even bring you negative user reviews. You will lose your competitive advantage compared to your competitors. What you need to do is to make a true promise to the buyer about the services you can provide.
Therefore, for sellers, it is best to prepare goods in advance. If this is not possible, the order must be confirmed and shipped within the delivery period. It is best to fill in a valid tracking number. If this is not possible, it is also okay not to fill in the tracking number. Do not update the tracking number repeatedly. It is best to use FBA for delivery from the beginning of the account operation, which is of course the best for the account performance indicators.
5. Failure to monitor the order defect rate of the account in a timely manner
Amazon's order defect rate, also known as ODR, is an indicator of the seller's ability to serve buyers. There are three main factors that affect ODR: negative review rate, AZ complaint guarantee rate, and service rejection rate. This indicator must not be higher than 1%.
If the seller does not monitor in time, once the ODR of the account exceeds 1%, Amazon is likely to suspend or terminate your account, and all products under the account will lose the opportunity to obtain the gold shopping cart (except FBA products).
Therefore, you need to monitor your ODR regularly and improve it so that it remains below 1%. Be sure to carefully review each claim or review you receive, and pay close attention to any issues that occur repeatedly.
6. Not fully optimizing the keywords of the listing
70% of the traffic on Amazon Listings is obtained through keyword search. If the traffic of your product is too low, it is very likely that the keywords are not optimized well, that is, users cannot find your products through keywords on the site.
It is a pity that good products are not discovered by users, so sellers need to spend more time studying keyword settings and consider user search habits.
The above is the relevant content about Amazon novice sellers. If you want to get more information about Amazon, please continue to pay attention!
