What are the characteristics of Amazon Japan as Amazon's largest market in Asia? What market conditions should sellers on Amazon Japan understand?
What are the characteristics of the Japanese site?
1. Simple registration (you can register by yourself or find a business manager to register); no VAT issues; convenient logistics, close to 2. China (air freight can basically arrive in 1 day, sea freight can arrive in 1-2 days);
3. The freight is low and the profit is very high.
4. The population ranks second among the major e-commerce platforms, and the economic development level ranks second. The market capacity is not as large as that of Europe, equivalent to 1/4 of that of the United States. It is equivalent to the capacity of Germany. Lotte takes most of the market capacity.
5. Japan has its own system for selecting products. Products from European sites cannot be directly copied to Japan. Japanese people have a low level of acceptance of English.
How is Amazon doing in Japan?
1. Strong online shopping capabilities: Japan has a population capacity of 130 million, which is equivalent to the combined population of the United Kingdom and Germany. Compared with Europe and the United States, the distance is short and the freight is low (both sea and air freight). Japan was once the world's largest economy with strong per capita purchasing power. Although Japan's population is aging rapidly, the elderly have strong purchasing power and rich experience in online shopping, which is more common than in China.
2. Japanese people like shopping with points: Japan's Rakuten Mall has a points shopping function that can be used both online and offline. This also shows that Japanese people really like to use points to shop online. Similarly, Amazon Japan also has a points shopping function, where Japanese buyers can use points to shop, thereby boosting sales performance.
3. The return rate of buyers on the Japanese site is low, which greatly saves sellers' operating and after-sales costs.
4. Offline shopping in Japan is very convenient: Japan has a small land area and a very dense population, so the penetration rate of offline stores is very high and residents can have a good offline shopping experience.
Based on this, the products we sellers sell on the Japanese site must be differentiated from those in the offline market. For example, umbrellas are very cheap in local offline stores in Japan.
5. The review rate on the Japanese site is relatively low, so it is recommended that the product link be created as an A+ page from the beginning.
6. The cost of air and sea transportation to Japan is low.
7. Peak shopping time at the Japanese site: July and December every year (two year-end bonuses, spare money for shopping) 12-1pm, 8-12pm. Japanese people are very busy during working hours, so be sure to contact customers according to the time.
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